Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally appreciate the book.
If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online service.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it numerous times to completely grasp it. Or simply make it your companion as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both new and sophisticated online entrepreneurs.
How many company books do you still find pertinent in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your service. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business just.
Do not be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a service or begin and follow proven ‘shortcut’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to consider another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing company owner: If you haven’t begun a service at all or have no service idea, the book may not be relevant to you.
Item owners: If you have an existing product already, then you can discover techniques to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of service, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic outcomes, you don’t desire to fizzle out.
So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful company.
If you already have an organization, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your organization, how to attract customers, and the secrets to significantly increase your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and attend to beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your service. You get to discover how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and earn money to share messages that will change another person’s life.
Both books are recommended to business owners who want to end up being more effective in their markets. Business owners who are built to see chances in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your organization. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it comes to developing a sustainable business. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you already know about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has changed the method business owners and businesses approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the different actions of your value ladder up until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why understanding how to specify your target market is important.
This secret outlines where your target market (i.e., consumers who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s probably the most overwhelming aspect of running a successful online organization.
Do you really understand how traffic operates in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.
He reveals you the best type of traffic that you ought to take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it suggests you can include more qualified consumers to your email list and introduce a successful item that people are ready and prepared to acquire right now.
In producing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their components, and recognize the best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have actually helped him to transition into an Attractive Character and a desired internet marketer.
Since it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead perfect consumers back to your deal. This may look easy however it’s powerful nonetheless!
Russell likewise supplies fine examples and composed templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole car. What a dreadful course to follow when constructing a service!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and execute the techniques in my own online company.
It not just opened my eyes to funnels and how to build them but likewise the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, and even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to producing the best kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you require to completely comprehend when creating a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service advice. It enters into the particular landing pages you can create in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
You can decide which you desire to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have an item you’re currently selling online (or even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your entire organization amazingly. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you offer, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not comprehend this area because it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– thus triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your organization’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic methods that will work for any organization model.
Establish and build relationships relationship with your clients.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the info).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a company and beginning.
You’ll come across a lot of aha moments while going through the areas. You’re assisted on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.