Russell Brunson College

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your business instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing principles to fully value the book.

Dotcom Secrets is an excellent resource if you wish to gain from someone who has in fact earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to completely value it.

But in general, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.

So if you’re ready to gain from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You may have to read it numerous times to completely grasp it. Or just make it your buddy as you set about your online lifestyle organization adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both new and advanced online business owners.

How many service books do you still find pertinent in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.

You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll definitely get results from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online service only.

However do not be constrained by that because the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to scale a company or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets offers wise insights and strategies to:

Existing company owner: If you haven’t started a service at all or have no organization idea, the book might not be relevant to you.

Product owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take steps that might challenge your idea of company, then you ought to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce terrific results, you do not desire to fizzle out.

Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful company.

If you already have a service, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your business, how to bring in consumers, and the tricks to substantially improve your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– considering that they match each other and offer beginning and growing an effective company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to successfully structure your business. You get to learn how to provide your message and communicate value in such a way that makes individuals want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.

Both books are recommended to business owners who want to become more effective in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your service. How does this understanding assist your clients and consumers?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require services, and what they’re willing to pay.

In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they receive from your organization?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to developing a sustainable company. If there’s no value, customers and consumers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll also supply your clients with a more personalized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that alters whatever you currently learn about growing a lucrative organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have a reliable value adder mapped out, you may not be able to construct a high-converting sales funnel.

The sales funnel is essential and has changed the method business owners and organizations approach sales online.

It works because it considers the consumers’ habits– and moves them through the various steps of your value ladder until they’re ready to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why understanding how to specify your target market is essential.

This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to find out and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for most people. It’s perhaps the most complicated aspect of running a successful online organization.

Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.

He shows you the very best type of traffic that you need to take note of and how it can transform your company. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will lead to a sale.

Make sure you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a business owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it indicates you can add more competent consumers to your email list and release a successful product that people are all set and prepared to buy right now.

In producing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these parts and their elements, and determine the very best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that assist to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT 5 email design templates that have helped him to shift into a sought-after internet and an attractive character marketer.

Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be tactical and purposeful about it anyways.

You want to have the ability to lead ideal clients back to your offer. This might look basic however it’s effective nonetheless!

Russell likewise offers fine examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are gone over in detail, along with and what you really need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole car. What a horrible course to follow when building a service!

The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable present for your company. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to completely understand and execute the strategies in my own online company.

It not just opened my eyes to funnels and how to develop them but also the 7 phases that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a 6-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.

This secret alone is fundamental to creating the right kind of page, offer, and traffic that will result in sales.

When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common organization guidance. It enters into the particular landing pages you can create in the 7 structure stages that we’ve discussed previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive buyers for your services and products.

You can decide which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the trick that made all his books offer millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have an item you’re presently selling online (or perhaps offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how using a specific WORD can alter your whole business magically. That single word can act as bait.

Regardless of the market you run in, what you do, what products you offer, or business model, this is the part that some of the successful entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its way. I had to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually helped him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential because it shows what should occur when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. When the visitor has actually successfully submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, useful, and entertaining– thus triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the benefits and drawbacks quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your company’ relevance utilizing the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your industry.

Simple techniques that will work for any service model.

Establish and develop relationships rapport with your customers.

Cons.

You may need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the details).

The book is ideal for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for growing a business and starting.

You’ll encounter a bunch of aha minutes while going through the areas. More significantly, you’re assisted on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<