Russell Brunson Company

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to improve your organization right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to totally value the book.

Dotcom Secrets is an excellent resource if you wish to learn from someone who has really made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to completely appreciate it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online organization.

If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might need to read it multiple times to fully understand it. Or merely make it your companion as you tackle your online way of life business adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both innovative and brand-new online entrepreneurs.

How many service books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion approaches, which can be used online and offline.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a business or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your service. You’ll certainly get results from reading it.

To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.

However do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to scale a service or start and follow tested ‘faster way’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.

DotCom Secrets provides wise insights and methods to:

Existing company owner: If you haven’t begun an organization at all or have no business idea, the book might not be relevant to you.

Item owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.

Confident marketers: If you’re prepared to take actions that might challenge your concept of service, then you ought to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been checked and proven to produce great outcomes, you don’t want to fizzle out.

So whether you’re a beginner who’s simply beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.

If you already have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you must do to fail-proof your service, how to bring in consumers, and the tricks to substantially enhance your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– considering that they complement each other and offer beginning and growing a successful service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your organization. You get to find out how to provide your message and interact value in a manner that makes individuals want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and make money to share messages that will change somebody else’s life.

Both books are advised to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your business. How does this understanding help your clients and customers?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require services, and what they’re prepared to pay.

In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable organization, worth is crucial. , if there’s no value, clients consumers customers customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like a surprise that alters everything you already know about growing a rewarding company. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective worth adder mapped out, you might not be able to develop a high-converting sales funnel.

The sales funnel is essential and has changed the method business owners and companies approach sales online.

It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different actions of your value ladder till they’re all set to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to recognize or serve them. That’s why understanding how to specify your target market is necessary.

This secret lays out where your target audience (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for many people. It’s probably the most challenging element of running a successful online company.

Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.

He shows you the very best type of traffic that you ought to take note of and how it can change your company. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will lead to a sale.

Make sure you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it indicates you can include more certified clients to your email list and introduce an effective item that people are all set and prepared to purchase right away.

In creating that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an attractive character utilizing these components and their elements, and determine the very best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a desired web online marketer.

Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open story hooks them the moment they read your first email and they’ll anticipate the next one.

The days of boring e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You should be tactical and purposeful about it anyways.

You want to be able to lead perfect customers back to your offer. This may look basic but it’s effective nevertheless!

When you’re sending Seinfeld e-mails, Russell also supplies excellent examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and techniques for building high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s a chance that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. What an awful course to follow when constructing a service!

The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their precise clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable gift for your business. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I check out DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and execute the techniques in my own online business.

It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction in between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.

This secret alone is basic to creating the right kind of page, deal, and traffic that will cause sales.

There’s also the pre-framing concept that you require to fully comprehend when creating a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal service suggestions. It enters into the particular landing pages you can develop in the 7 building phases that we’ve talked about previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyperactive purchasers for your services and products.

You can decide which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books sell millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (or even offline).

I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can act as bait.

Despite the market you operate in, what you do, what products you offer, or the business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was special in its way. I needed to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what must take place once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. Once the visitor has actually successfully filled out the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

But you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and amusing– thereby triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your service’ relevance using the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being a thought leader in your industry.

Simple methods that will work for any business model.

Build relationships and establish connection with your customers.

Cons.

You may need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you execute the details).

The book is perfect for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a company.

You’ll encounter a bunch of aha minutes while going through the sections. More notably, you’re directed on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<