Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing concepts to totally value the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it several times to completely grasp it. Or just make it your buddy as you tackle your online way of life business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both new and advanced online entrepreneurs.
How many service books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business just.
But do not be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale a company or begin and follow tested ‘faster way’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you haven’t begun a company at all or have no service concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn techniques to double or even triple your sales.
Positive online marketers: If you’re prepared to take steps that might challenge your concept of service, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a successful organization.
If you already have a business, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you ought to do to fail-proof your organization, how to bring in consumers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they match each other and attend to beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your business. You get to find out how to deliver your message and interact worth in a manner that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will change someone else’s life.
Both books are suggested to company owner who want to become more successful in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your business. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it concerns building a sustainable company. , if there’s no value, customers consumers clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a profitable service. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has changed the method business owners and businesses approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various actions of your value ladder until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to determine or serve them. That’s why knowing how to define your target market is essential.
This secret details where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s probably the most overwhelming element of running an effective online service.
Do you truly comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the best kind of traffic that you need to take notice of and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more competent consumers to your email list and release an effective product that people are prepared and ready to acquire immediately.
In creating that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these components and their components, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email templates that have helped him to transition into a desired web and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it profits from offering value to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can quickly link with. You must be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This may look basic but it’s effective nevertheless!
Russell also supplies fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and methods for building high-converting funnels are gone over in detail, as well as and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above error.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. When developing a service, what a dreadful path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your business. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to construct them but also the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or perhaps eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is essential to developing the ideal kind of page, deal, and traffic that will lead to sales.
There’s also the pre-framing concept that you need to totally comprehend when developing a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service recommendations. It enters into the particular landing pages you can create in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
Once you’ve understood how this works, you can choose which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have a product you’re currently offering online (or even offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire service amazingly. That single word can act as bait.
Regardless of the market you operate in, what you do, what products you provide, or the business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was special in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. When the visitor has successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which means there’s no pushy or deceptiveness involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– thereby causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple strategies that will work for any company design.
Establish and build relationships connection with your customers.
You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the details).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a company.
You’ll discover a bunch of aha moments while going through the areas. You’re guided on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly advise that you get a copy of DotCom Secrets totally free.