Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your company instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing concepts to totally appreciate the book.
If you want to discover from someone who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing ideas to totally value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it numerous times to totally grasp it. Or just make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both new and sophisticated online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing business owners: If you haven’t started a company at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of business, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Since you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic results, you do not desire to fizzle out.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative service.
If you already have an organization, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you must do to fail-proof your company, how to draw in clients, and the tricks to considerably boost your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– because they match each other and attend to starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your service. You get to learn how to provide your message and interact worth in a manner that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to company owner who wish to end up being more successful in their markets. Business owners who are developed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is key. , if there’s no value, customers clients clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also offer your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you already know about growing a successful organization. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is necessary and has altered the method business owners and services approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the various steps of your value ladder up until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most overwhelming element of running an effective online organization.
Do you truly comprehend how traffic works in the internet marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the best kind of traffic that you need to focus on and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more certified consumers to your email list and release an effective product that people are prepared and willing to purchase right now.
In developing that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these elements and their components, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have actually helped him to shift into a popular web and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Don’t just delight in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You wish to be able to lead perfect customers back to your offer. This may look easy however it’s powerful nevertheless!
Russell also offers fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are gone over in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole vehicle. When developing a service, what a horrible path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to completely understand and carry out the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, and even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is essential to developing the best type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to fully understand when creating a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service suggestions. It enters into the specific landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper purchasers for your services and items.
Once you’ve understood how this works, you can decide which you want to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, especially if you have a product you’re presently selling online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire service amazingly. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. But it’s “invisible”– which suggests there’s no aggressive or deception involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– thereby causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your business’ significance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Basic methods that will work for any business design.
Build relationships and establish connection with your customers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you implement the details).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a business and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re guided on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets totally free.