Russell Brunson Cool Funnel Background Image

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to construct a successful service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the benefits and drawbacks quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can use to improve your service immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing ideas to fully appreciate the book.

If you want to find out from somebody who has really made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to totally value it.

In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.

So if you’re prepared to learn from among the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it multiple times to fully understand it. Or just make it your buddy as you set about your online lifestyle company adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it appropriate to both advanced and new online entrepreneurs.

How many service books do you still find relevant in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”

This is a transformative and powerful book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online business just.

However do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to begin or scale a company and follow tested ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You need to think about another book.

DotCom Secrets supplies smart insights and techniques to:

Existing business owners: If you haven’t begun an organization at all or have no business idea, the book may not pertain to you.

Product owners: If you have an existing item currently, then you can find out strategies to double or perhaps triple your sales.

Confident marketers: If you’re ready to take actions that may challenge your concept of service, then you must use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. You don’t wish to blow over due to the fact that you lack the skillset, tools, and secrets that have been checked and proven to produce terrific outcomes.

Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.

If you already have a business, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you should do to fail-proof your organization, how to attract consumers, and the secrets to significantly boost your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing company or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– since they complement each other and provide for beginning and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to successfully structure your company. You get to discover how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will change somebody else’s life.

Both books are suggested to company owner who want to end up being more effective in their markets. Business owners who are constructed to see chances in competition instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you require to have a complete understanding of where you want your company. How does this understanding help your customers and clients?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four simple questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your organization?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, worth is crucial. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more customized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that alters everything you already understand about growing a lucrative business. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you do not have an effective value adder drawn up.

The sales funnel is very important and has actually altered the method business owners and businesses approach sales online.

It works because it takes into consideration the consumers’ habits– and moves them through the various actions of your value ladder till they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to define your target market is very important.

This secret lays out where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for many people. It’s probably the most complicated element of running an effective online business.

Do you actually comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the answers.

He reveals you the best kind of traffic that you ought to focus on and how it can transform your organization. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.

Make sure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and confident character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it suggests you can add more competent customers to your email list and release an effective product that people are ready and prepared to acquire immediately.

In creating that appealing character, Russell Brunson defines the three parts you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character using these parts and their components, and identify the very best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a desired web marketer.

The Soap Opera Sequence works because it capitalizes on offering value to your subscribers. This ‘worth’ combined with an alluring open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of dull e-mail sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.

You want to be able to lead ideal clients back to your offer. This may look easy but it’s powerful!

Russell also provides fine examples and composed templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and strategies for building high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s a chance that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. What a horrible path to follow when building a company!

The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and execute the strategies in my own online service.

It not just opened my eyes to funnels and how to construct them but likewise the seven phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.

This secret alone is essential to producing the right kind of page, deal, and traffic that will cause sales.

There’s likewise the pre-framing concept that you need to fully comprehend when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business guidance. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyper purchasers for your services and items.

You can decide which you desire to start with very first and which one to stick to in your market once you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the trick that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have an item you’re presently offering online (and even offline).

I indicate if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your entire company amazingly. That single word can function as bait.

No matter the market you operate in, what you do, what products you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I could not comprehend this section since it was unique in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your company’ significance utilizing the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your market.

Basic methods that will work for any business model.

Establish and develop relationships rapport with your customers.

Cons.

You may need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the info).

The book is ideal for organizations that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a service.

You’ll discover a bunch of aha moments while going through the sections. More significantly, you’re directed on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<