Russell Brunson Copywriting Book

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to improve your organization instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of online marketing ideas to totally value the book.

If you want to learn from someone who has in fact made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.

The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to totally appreciate it.

Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.

So if you’re prepared to gain from among the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You may have to read it numerous times to fully grasp it. Or just make it your companion as you tackle your online way of life business adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and new online business owners.

How many company books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used online and offline.”

This is a transformative and powerful book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your company. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets seems like a book for constructing a sustainable online business just.

Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you wish to begin or scale a company and follow proven ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing business owners: If you haven’t started an organization at all or have no company concept, the book may not pertain to you.

Item owners: If you have an existing item already, then you can find out techniques to double or perhaps triple your sales.

Positive marketers: If you’re prepared to take steps that may challenge your idea of business, then you need to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. You do not wish to die due to the fact that you lack the skillset, tools, and secrets that have been checked and shown to produce great results.

So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful organization.

If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you need to do to fail-proof your business, how to attract clients, and the tricks to significantly enhance your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing organization or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and offer starting and growing an effective organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to efficiently structure your service. You get to discover how to deliver your message and interact value in a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will change another person’s life.

Both books are suggested to entrepreneur who wish to become more effective in their industries. Business owners who are constructed to see opportunities in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the simple marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your service. How does this understanding assist your consumers and clients?

This will help you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four basic concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Value is key when it comes to building a sustainable organization. , if there’s no worth, customers clients clients customers leave.

Customers

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you currently understand about growing a successful business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is important and has actually changed the way business owners and services approach sales online.

It works since it takes into consideration the consumers’ behaviors– and moves them through the different actions of your worth ladder up until they’re all set to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is important.

This secret details where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous battle for most people. It’s perhaps the most daunting element of running an effective online business.

Do you truly comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.

He reveals you the very best type of traffic that you ought to pay attention to and how it can change your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will result in a sale.

Ensure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and confident character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it implies you can include more certified clients to your email list and launch an effective product that people are prepared and ready to buy immediately.

In producing that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to create an attractive character using these parts and their components, and recognize the very best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to shift into an Attractive Character and a desired web online marketer.

Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting email series are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily get in touch with. You ought to be strategic and purposeful about it anyways.

You wish to be able to lead perfect consumers back to your offer. This might look basic but it’s effective nonetheless!

Russell likewise provides fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and strategies for constructing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of sticking to systems that work. In other words, there’s no requirement to transform the wheel.

If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.

This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire lorry. What a horrible path to follow when constructing a business!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable present for your service. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to totally comprehend and carry out the strategies in my own online service.

It not just opened my eyes to funnels and how to develop them however also the seven phases that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.

This trick alone is essential to producing the right kind of page, offer, and traffic that will cause sales.

When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical business advice. It goes into the specific landing pages you can create in the 7 building stages that we’ve talked about previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times during these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyper buyers for your services and products.

You can decide which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the trick that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently offering online (and even offline).

I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He stresses the power of words and how using a certain WORD can alter your whole organization amazingly. That single word can function as bait.

Despite the market you run in, what you do, what products you use, or the business design, this is the part that a few of the effective business owners would hide from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this section because it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential since it shows what need to occur once you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. However it’s “invisible”– which suggests there’s no pushy or deception involved.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and amusing– consequently triggering visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief but you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your organization’ relevance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your market.

Basic strategies that will work for any service design.

Build relationships and develop relationship with your customers.

Cons.

You may require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you carry out the info).

The book is ideal for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for starting and growing a service.

You’ll discover a lot of aha moments while going through the areas. You’re assisted on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<