Russell Brunson Copywriting

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will inspire you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to improve your service right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of online marketing ideas to fully appreciate the book.

Dotcom Secrets is a great resource if you want to gain from someone who has actually made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization instantly.

The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to totally appreciate it.

In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.

If you’re all set to learn from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You might need to read it several times to fully understand it. Or merely make it your companion as you tackle your online lifestyle business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and sophisticated online business owners.

How many business books do you still find relevant in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still effective today.

You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your organization. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online service only.

Don’t be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to scale a company or start and follow tested ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

DotCom Secrets supplies clever insights and techniques to:

Existing entrepreneur: If you haven’t begun an organization at all or have no organization concept, the book may not be relevant to you.

Item owners: If you have an existing product already, then you can learn strategies to double or even triple your sales.

Positive marketers: If you’re ready to take actions that may challenge your concept of service, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. You do not want to blow over because you lack the skillset, tools, and secrets that have actually been tested and proven to produce terrific outcomes.

Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative company.

If you already have a business, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you must do to fail-proof your service, how to draw in clients, and the secrets to substantially increase your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing service or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– because they match each other and attend to beginning and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your business. You get to find out how to provide your message and interact value in a manner that makes individuals want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and make money to share messages that will alter someone else’s life.

Both books are suggested to company owner who want to end up being more successful in their markets. Business owners who are built to see opportunities in competitors instead of pain.

In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the basic marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you require to have a full understanding of where you want your company. How does this understanding assist your clients and customers?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your organization?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Worth is crucial when it comes to constructing a sustainable service. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more personalized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that alters whatever you already know about growing a lucrative organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is important and has altered the way business owners and businesses approach sales online.

It works since it takes into account the consumers’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to define your target market is very important.

This secret details where your target market (i.e., consumers who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s arguably the most daunting aspect of running an effective online service.

Do you truly understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation expertise, Russell has the answers.

He shows you the best type of traffic that you need to take note of and how it can change your company. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will result in a sale.

Make sure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and confident character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it indicates you can add more qualified customers to your email list and launch an effective item that individuals are ready and willing to buy immediately.

In producing that attractive character, Russell Brunson specifies the three elements you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character utilizing these components and their aspects, and determine the best way to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 e-mail design templates that have assisted him to transition into an in-demand internet and an attractive character marketer.

The Soap Opera Sequence works since it profits from offering worth to your customers. This ‘worth’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of uninteresting email series are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You ought to be tactical and purposeful about it anyways.

You wish to have the ability to lead perfect clients back to your offer. This may look simple but it’s powerful however!

Russell likewise offers good examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and techniques for developing high-converting funnels are gone over in detail, in addition to and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.

This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole lorry. When developing a company, what a dreadful path to follow!

The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to totally understand and execute the methods in my own online organization.

It not just opened my eyes to funnels and how to develop them but likewise the seven stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.

This secret alone is basic to producing the right type of page, deal, and traffic that will result in sales.

There’s also the pre-framing concept that you require to fully comprehend when developing a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business recommendations. It goes into the particular landing pages you can create in the 7 building stages that we’ve discussed earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at specific times throughout these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Determining hyper buyers for your services and products.

Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and exposes the trick that made all his books sell millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, especially if you have a product you’re currently offering online (or even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a particular WORD can alter your entire organization magically. That single word can act as bait.

Despite the market you run in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I could not grasp this area due to the fact that it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what ought to occur when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– therefore triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your company’ significance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to ending up being an idea leader in your industry.

Simple methods that will work for any company design.

Establish and construct relationships relationship with your consumers.

Cons.

You might require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you carry out the information).

The book is perfect for businesses that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing a company.

You’ll encounter a bunch of aha moments while going through the sections. You’re guided on how to incorporate the idea into my own service.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I highly suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<