Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing principles to completely appreciate the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it several times to totally comprehend it. Or just make it your buddy as you set about your online lifestyle company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still discover appropriate in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your organization. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
However do not be constrained by that because the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to start or scale a service and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets provides clever insights and strategies to:
Existing entrepreneur: If you haven’t begun a company at all or have no service concept, the book may not relate to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of service, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You don’t wish to fizzle out due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce great results.
So whether you’re a novice who’s just beginning or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you already have a business, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your company, how to bring in clients, and the secrets to substantially improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– given that they complement each other and provide for beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your company. You get to discover how to deliver your message and interact value in a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to business owners who want to become more successful in their industries. Business owners who are constructed to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re ready to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, value is essential. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you currently understand about growing a profitable business. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an efficient value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is very important and has actually altered the way entrepreneurs and businesses approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the different actions of your value ladder until they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.
This secret outlines where your target market (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most complicated element of running a successful online organization.
Do you truly understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the best type of traffic that you ought to pay attention to and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it suggests you can add more qualified clients to your email list and introduce an effective item that people are prepared and prepared to buy right away.
In developing that attractive character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these elements and their elements, and determine the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually assisted him to shift into a desired internet and an attractive character marketer.
Since it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead ideal clients back to your deal. This might look simple but it’s effective however!
When you’re sending out Seinfeld e-mails, Russell likewise offers good examples and composed templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are talked about in detail, as well as and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. When building a service, what a terrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your business. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely comprehend and implement the methods in my own online business.
It not just opened my eyes to funnels and how to build them but also the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, seven-, and even eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This secret alone is basic to developing the ideal type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing principle that you need to totally understand when creating a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business guidance. It goes into the particular landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
When you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re currently offering online (or perhaps offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can change your whole organization amazingly. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you provide, or the business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area since it was distinct in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and amusing– thus triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ significance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy techniques that will work for any business model.
Build relationships and develop connection with your customers.
You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the information).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a company.
You’ll stumble upon a lot of aha minutes while going through the sections. You’re assisted on how to include the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.