Russell Brunson Created Clickfunnels

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can utilize to improve your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing concepts to fully value the book.

If you desire to discover from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business right away.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to totally appreciate it.

Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.

If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might have to read it numerous times to totally comprehend it. Or merely make it your companion as you set about your online way of life business experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both advanced and new online business owners.

How many business books do you still discover relevant in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with effective list building and sales/conversion approaches, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start a company or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service just.

However don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to scale a business or start and follow tested ‘shortcut’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.

DotCom Secrets offers smart insights and strategies to:

Existing business owners: If you haven’t begun a company at all or have no business concept, the book might not pertain to you.

Product owners: If you have an existing product already, then you can discover techniques to double or even triple your sales.

Positive marketers: If you’re prepared to take actions that might challenge your idea of service, then you should utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent outcomes, you don’t want to fizzle out.

So whether you’re a novice who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful business.

If you already have a service, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you should do to fail-proof your company, how to draw in consumers, and the secrets to significantly boost your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– since they match each other and attend to beginning and growing an effective service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to successfully structure your service. You get to find out how to provide your message and communicate worth in such a way that makes individuals wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and earn money to share messages that will alter somebody else’s life.

Both books are suggested to business owners who want to end up being more successful in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your company. How does this understanding assist your clients and consumers?

This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re ready to pay.

In the secret formula, 4 simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they obtain from your company?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, value is crucial. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your clients with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that alters whatever you currently learn about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an effective worth adder drawn up.

The sales funnel is necessary and has actually altered the way business owners and organizations approach sales online.

It works because it considers the customers’ habits– and moves them through the different steps of your value ladder until they’re ready to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to identify or serve them. That’s why understanding how to define your target audience is important.

This secret details where your target market (i.e., consumers who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most difficult aspect of running a successful online organization.

Do you actually understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation proficiency.

He reveals you the very best kind of traffic that you should focus on and how it can transform your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.

Make certain you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re successful at it, it indicates you can include more certified consumers to your email list and introduce a successful item that individuals are willing and prepared to buy right away.

In producing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an appealing character utilizing these components and their elements, and identify the very best method to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email design templates that have actually assisted him to shift into an Attractive Character and a popular web marketer.

The Soap Opera Sequence works since it capitalizes on offering worth to your subscribers. This ‘worth’ combined with an irresistible open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of boring email series are over. Do not simply enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You should be strategic and purposeful about it anyways.

You wish to have the ability to lead ideal consumers back to your offer. This may look easy but it’s powerful nonetheless!

Russell also offers good examples and composed templates to speed up the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and methods for building high-converting funnels are talked about in detail, as well as and what you really ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above error.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. What a horrible path to follow when developing a business!

The secret here is leveraging on other people who already have a successful funnel and making your deal to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very delighted that I check out DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely understand and carry out the techniques in my own online service.

It not only opened my eyes to funnels and how to construct them but also the seven phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.

This secret alone is fundamental to producing the right kind of page, offer, and traffic that will result in sales.

There’s also the pre-framing concept that you require to totally understand when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal service advice. It enters into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at specific times during these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper purchasers for your services and products.

Once you’ve comprehended how this works, you can choose which you want to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the secret that made all his books sell millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have a product you’re currently offering online (or even offline).

I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can change your whole company amazingly. That single word can act as bait.

No matter the market you operate in, what you do, what items you provide, or the business model, this is the part that some of the effective business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what need to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. However it’s “invisible”– which suggests there’s no aggressive or deception included.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, helpful, and amusing– consequently triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Enhance your organization’ relevance using the worth ladders and sales funnel methods and scripts.

Get secrets to ending up being an idea leader in your industry.

Basic strategies that will work for any business design.

Build relationships and establish rapport with your clients.

Cons.

You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the info).

The book is ideal for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a business.

You’ll come across a lot of aha moments while going through the areas. More significantly, you’re guided on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<