Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully appreciate the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to fully value it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to totally grasp it. Or just make it your companion as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and new online business owners.
How many business books do you still find pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online company only.
However do not be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to begin or scale a service and follow tested ‘faster way’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.
DotCom Secrets provides clever insights and techniques to:
Existing business owners: If you have not begun a company at all or have no business idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out strategies to double and even triple your sales.
Positive marketers: If you’re prepared to take actions that may challenge your concept of organization, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You do not wish to fizzle out since you do not have the skillset, tools, and tricks that have been checked and shown to produce terrific results.
Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful company.
If you currently have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the tricks to considerably boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– since they match each other and provide for starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your organization. You get to learn how to deliver your message and communicate value in a manner that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are advised to business owners who wish to become more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your organization. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is crucial. If there’s no value, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise offer your clients with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already know about growing a profitable company. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is essential and has changed the method entrepreneurs and services approach sales online.
It works because it takes into account the clients’ habits– and moves them through the various actions of your value ladder till they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to define your target market is important.
This secret lays out where your target market (i.e., consumers who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s perhaps the most overwhelming element of running a successful online company.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He reveals you the best kind of traffic that you should focus on and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it indicates you can add more certified customers to your email list and launch a successful product that individuals are willing and ready to buy right away.
In developing that attractive character, Russell Brunson defines the 3 elements you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their aspects, and identify the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have helped him to shift into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works due to the fact that it profits from providing worth to your subscribers. This ‘value’ paired with a tempting open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look easy however it’s powerful!
Russell also offers fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and methods for building high-converting funnels are discussed in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole automobile. When constructing a business, what a terrible course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your service. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and execute the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is basic to creating the ideal kind of page, offer, and traffic that will lead to sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company advice. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have a product you’re currently offering online (and even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole service amazingly. That single word can serve as bait.
No matter the market you operate in, what you do, what products you offer, or the business model, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this area because it was special in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use taped or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. But it’s “undetectable”– which suggests there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– thereby causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ importance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple methods that will work for any business model.
Establish and build relationships rapport with your customers.
You may need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the info).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a company.
You’ll encounter a lot of aha minutes while going through the sections. You’re directed on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.