Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to totally comprehend it. Or simply make it your companion as you tackle your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.
How many business books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.
Do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a business or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing entrepreneur: If you have not started a company at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing product already, then you can find out methods to double or even triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of company, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Because you do not have the skillset, tools, and tricks that have been tested and proven to produce great outcomes, you don’t want to fizzle out.
So whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a profitable company.
If you currently have a business, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you must do to fail-proof your business, how to draw in clients, and the secrets to considerably increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and attend to beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your service. You get to find out how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to company owner who want to become more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your service. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 basic questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it concerns developing a sustainable service. If there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your customers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you already understand about growing a rewarding business. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and businesses approach sales online.
It works since it considers the customers’ habits– and moves them through the different steps of your value ladder up until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why understanding how to define your target market is necessary.
This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for many people. It’s probably the most challenging aspect of running an effective online business.
Do you actually understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He reveals you the best type of traffic that you should take note of and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make certain you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it indicates you can include more certified consumers to your e-mail list and introduce a successful item that people are all set and willing to purchase right away.
In creating that attractive character, Russell Brunson specifies the three elements you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these elements and their elements, and determine the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have helped him to shift into a popular internet and an appealing character marketer.
The Soap Opera Sequence works because it takes advantage of giving worth to your subscribers. This ‘value’ combined with an alluring open story hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t simply delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly link with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look easy but it’s powerful nevertheless!
Russell also provides good examples and written templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and strategies for building high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. In other words, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. When building a company, what a dreadful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your service. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and several times more since that first time to fully understand and execute the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them but likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This trick alone is fundamental to creating the best kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you need to fully comprehend when creating a funnel– especially if you want visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service suggestions. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, specifically if you have an item you’re currently selling online (or even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire service magically. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you offer, or the business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not comprehend this section since it was special in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. Once the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last section is short but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Easy strategies that will work for any business design.
Build relationships and develop connection with your consumers.
You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you implement the info).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and starting.
You’ll come across a lot of aha moments while going through the sections. More importantly, you’re directed on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.