Russell Brunson Dan Kennedy

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your business right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing principles to completely value the book.

Dotcom Secrets is a great resource if you wish to gain from somebody who has in fact made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to completely value it.

However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online service.

So if you’re prepared to gain from among the masters of Sales Funn, make certain to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may have to read it several times to totally grasp it. Or simply make it your buddy as you tackle your online lifestyle service experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both innovative and brand-new online business owners.

How many service books do you still find pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still efficient today.

You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used offline and online.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to begin an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your business. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online service only.

However don’t be constrained by that because the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to begin or scale a business and follow tested ‘shortcut’ that has been checked by Russell himself, you must check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.

Although, DotCom Secrets offers smart insights and strategies to:

Existing business owners: If you haven’t begun a company at all or have no organization concept, the book may not relate to you.

Item owners: If you have an existing item already, then you can discover methods to double and even triple your sales.

Confident marketers: If you’re willing to take actions that may challenge your idea of company, then you should use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a service that stands the test of time. You don’t wish to blow over since you do not have the skillset, tools, and secrets that have been evaluated and shown to produce excellent outcomes.

Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative company.

If you currently have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the tricks to considerably enhance your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– since they match each other and attend to beginning and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to efficiently structure your company. You get to find out how to deliver your message and interact worth in a manner that makes individuals want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will alter another person’s life.

Both books are recommended to business owners who want to become more successful in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your company. How does this understanding help your clients and customers?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 easy concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your business?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, value is key. If there’s no worth, clients and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your clients with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes whatever you already know about growing a successful business. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is necessary and has altered the method entrepreneurs and services approach sales online.

It works due to the fact that it considers the clients’ habits– and moves them through the various steps of your worth ladder up until they’re prepared to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Regrettably, you may not know how to identify or serve them. That’s why knowing how to define your target audience is very important.

This secret describes where your target audience (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to learn and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s arguably the most difficult element of running a successful online organization.

Do you truly understand how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.

He shows you the very best type of traffic that you need to take notice of and how it can transform your organization. The kind of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.

Make certain you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it indicates you can include more qualified consumers to your e-mail list and launch an effective item that individuals are willing and prepared to buy immediately.

In developing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an appealing character using these components and their elements, and determine the very best method to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that assist to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five e-mail templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.

Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of boring e-mail sequences are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You must be purposeful and strategic about it anyways.

You wish to have the ability to lead perfect consumers back to your deal. This may look basic however it’s powerful!

Russell also provides good examples and composed design templates to accelerate the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no need to transform the wheel.

There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire car. When building an organization, what a dreadful course to follow!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your company. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully comprehend and implement the methods in my own online organization.

It not only opened my eyes to funnels and how to develop them however also the 7 phases that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a six-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.

This secret alone is basic to producing the best type of page, deal, and traffic that will lead to sales.

When creating a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to completely understand. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical company suggestions. It goes into the particular landing pages you can develop in the 7 building phases that we’ve discussed previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyper purchasers for your services and items.

Once you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books offer millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, specifically if you have an item you’re currently selling online (or even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a certain WORD can change your whole business magically. That single word can act as bait.

Regardless of the market you operate in, what you do, what products you offer, or the business model, this is the part that some of the effective entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t comprehend this section because it was unique in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important due to the fact that it reveals what should happen once you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and amusing– thus triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your business’ importance using the value ladders and sales funnel strategies and scripts.

Get secrets to ending up being an idea leader in your market.

Easy techniques that will work for any organization design.

Build relationships and establish rapport with your clients.

Cons.

You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you carry out the information).

The book is perfect for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a service.

You’ll come across a lot of aha minutes while going through the sections. More significantly, you’re directed on how to incorporate the concept into my own service.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<