Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing ideas to completely appreciate the book.
Dotcom Secrets is a terrific resource if you want to learn from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to fully appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.
So if you’re ready to learn from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to totally grasp it. Or just make it your buddy as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and brand-new online entrepreneurs.
How many business books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online organization just.
Don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale an organization and follow tested ‘faster way’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing entrepreneur: If you have not started a business at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that might challenge your concept of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You do not want to blow over due to the fact that you lack the skillset, tools, and tricks that have actually been tested and shown to produce terrific results.
Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a profitable company.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you should do to fail-proof your organization, how to draw in clients, and the tricks to significantly boost your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– because they match each other and provide for beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your business. You get to find out how to provide your message and communicate value in a manner that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will change another person’s life.
Both books are recommended to business owners who wish to become more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your company. How does this understanding assist your clients and consumers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is crucial. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise supply your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a lucrative business. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has altered the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the clients’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to specify your target audience is important.
This secret details where your target market (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for many people. It’s probably the most challenging element of running an effective online company.
Do you actually comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He reveals you the very best type of traffic that you ought to take notice of and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it means you can add more qualified consumers to your e-mail list and launch an effective item that people are willing and all set to buy immediately.
In creating that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have assisted him to transition into an in-demand internet and an attractive character online marketer.
The Soap Opera Sequence works because it capitalizes on offering worth to your subscribers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This might look basic however it’s powerful nonetheless!
Russell also supplies fine examples and written templates to accelerate the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. What a dreadful path to follow when building a company!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and several times more because that very first time to completely comprehend and execute the methods in my own online company.
It not only opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, and even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is fundamental to developing the ideal kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to fully understand when developing a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service suggestions. It goes into the particular landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your product or services.
As soon as you’ve comprehended how this works, you can decide which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have an item you’re presently offering online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how using a particular WORD can change your entire business magically. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you use, or business model, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this area since it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– thus triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your business’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Basic techniques that will work for any service design.
Build relationships and establish relationship with your clients.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the information).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and beginning.
You’ll encounter a lot of aha moments while going through the areas. You’re guided on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.