Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your organization immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to fully value the book.
If you desire to learn from somebody who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing concepts to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anybody seeking to construct or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it several times to completely comprehend it. Or just make it your buddy as you tackle your online lifestyle company experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your service. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization just.
Do not be constrained by that since the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you have not begun a business at all or have no business concept, the book might not pertain to you.
Item owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your concept of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You do not wish to die because you do not have the skillset, tools, and tricks that have been checked and proven to produce terrific outcomes.
So whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable service.
If you already have a business, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you must do to fail-proof your company, how to attract clients, and the secrets to substantially increase your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– considering that they match each other and offer beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to effectively structure your business. You get to learn how to deliver your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to business owners who wish to end up being more successful in their industries. Business owners who are developed to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your service. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to constructing a sustainable organization. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you currently understand about growing a profitable company. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has actually altered the method entrepreneurs and services approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the different actions of your worth ladder up until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why knowing how to define your target audience is essential.
This secret describes where your target audience (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s probably the most challenging aspect of running a successful online service.
Do you actually understand how traffic works in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the very best kind of traffic that you ought to take notice of and how it can transform your business. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it implies you can add more certified customers to your e-mail list and launch an effective product that individuals are ready and prepared to purchase immediately.
In producing that attractive character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these components and their components, and identify the very best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email templates that have assisted him to shift into a desired internet and an appealing character marketer.
The Soap Opera Sequence works because it profits from giving value to your customers. This ‘worth’ coupled with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead ideal consumers back to your deal. This might look basic but it’s effective nevertheless!
When you’re sending out Seinfeld emails, Russell also supplies good examples and composed templates to speed up the process.
Area Three: Funnelology
In this area, the methods and strategies for building high-converting funnels are discussed in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the entire lorry. When developing an organization, what a terrible path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your company. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to develop them however also the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to producing the right type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to totally understand when creating a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service guidance. It enters into the particular landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, especially if you have an item you’re presently selling online (or even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire business amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what must take place as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. It’s “invisible”– which indicates there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your service’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Basic methods that will work for any organization model.
Establish and develop relationships connection with your consumers.
You may need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you carry out the information).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing a service.
You’ll stumble upon a bunch of aha moments while going through the areas. You’re guided on how to include the idea into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets totally free.