Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to totally appreciate the book.
If you desire to discover from somebody who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to totally value it.
But overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online service.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to totally understand it. Or merely make it your companion as you set about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and advanced online entrepreneurs.
The number of business books do you still discover relevant in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service only.
However do not be constrained by that since the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You must consider another book.
Although, DotCom Secrets provides smart insights and techniques to:
Existing business owners: If you have not started an organization at all or have no business concept, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can discover techniques to double or even triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of business, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic results, you don’t want to fizzle out.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding business.
If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you need to do to fail-proof your service, how to draw in clients, and the secrets to substantially boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– given that they complement each other and provide for starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your organization. You get to learn how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to end up being more successful in their markets. Business owners who are built to see chances in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your organization. How does this understanding assist your consumers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it comes to developing a sustainable business. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also offer your clients with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently learn about growing a rewarding company. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder drawn up.
The sales funnel is important and has actually altered the way entrepreneurs and organizations approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the different steps of your worth ladder till they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is very important.
This secret details where your target audience (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s probably the most daunting element of running a successful online company.
Do you truly understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He reveals you the best type of traffic that you should take notice of and how it can transform your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it indicates you can add more certified customers to your email list and introduce a successful item that people are ready and ready to purchase right away.
In developing that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their components, and determine the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works due to the fact that it profits from offering value to your subscribers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You want to be able to lead perfect customers back to your offer. This may look basic but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise provides great examples and written design templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. What a horrible course to follow when developing a service!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your service. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to completely understand and carry out the techniques in my own online organization.
It not just opened my eyes to funnels and how to develop them but likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is basic to producing the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you require to totally comprehend when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal organization recommendations. It enters into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, specifically if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what items you use, or the business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this area since it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what should happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– consequently causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your business’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy methods that will work for any service design.
Establish and develop relationships rapport with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you carry out the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for growing a company and beginning.
You’ll come across a lot of aha minutes while going through the sections. You’re assisted on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly advise that you get a copy of DotCom Secrets totally free.