Russell Brunson Dotcom Secrets Book

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can use to improve your organization immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of online marketing concepts to totally appreciate the book.

If you want to learn from someone who has actually made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to completely value it.

However overall, Dotcom Secrets is an important resource for anybody seeking to construct or grow an online service.

If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may need to read it multiple times to totally comprehend it. Or simply make it your buddy as you set about your online way of life service experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.

The number of organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a company or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your service. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online organization just.

However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to scale a business or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.

DotCom Secrets offers clever insights and techniques to:

Existing business owners: If you haven’t begun a service at all or have no business concept, the book may not be relevant to you.

Item owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.

Confident marketers: If you’re prepared to take steps that might challenge your idea of company, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results, you do not want to fizzle out.

So whether you’re a beginner who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding business.

If you already have an organization, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you need to do to fail-proof your service, how to bring in consumers, and the tricks to significantly improve your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing business or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and provide for starting and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to successfully structure your company. You get to learn how to deliver your message and interact value in such a way that makes people want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and get paid to share messages that will change someone else’s life.

Both books are advised to company owner who want to end up being more effective in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the simple marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?

This will assist you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your business?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is crucial when it comes to developing a sustainable business. If there’s no value, clients and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more tailored solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like a surprise that alters everything you already learn about growing a rewarding business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is necessary and has actually altered the way business owners and companies approach sales online.

It works due to the fact that it takes into account the consumers’ habits– and moves them through the different steps of your worth ladder until they’re ready to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target market is necessary.

This secret lays out where your target audience (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for many people. It’s probably the most complicated element of running an effective online company.

Do you truly comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.

He shows you the best type of traffic that you need to take notice of and how it can transform your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it suggests you can add more qualified clients to your e-mail list and launch an effective product that people are prepared and ready to acquire immediately.

In producing that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character utilizing these elements and their components, and determine the best method to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to shift into a desired web and an attractive character marketer.

The Soap Opera Sequence works because it profits from providing value to your customers. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll anticipate the next one.

The days of boring e-mail series are over. Don’t just delight in daytime drama on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily get in touch with. You need to be strategic and purposeful about it anyways.

You want to be able to lead ideal consumers back to your deal. This may look basic however it’s powerful however!

Russell likewise provides fine examples and composed templates to accelerate the process when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and methods for building high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.

This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole car. When constructing a business, what a terrible path to follow!

The trick here is leveraging on other people who currently have a successful funnel and making your deal to their specific customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable present for your business. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to totally understand and execute the techniques in my own online business.

It not only opened my eyes to funnels and how to construct them however also the 7 phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.

This trick alone is essential to developing the right kind of page, offer, and traffic that will cause sales.

When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to fully understand. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal organization recommendations. It enters into the specific landing pages you can develop in the 7 building phases that we’ve talked about previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times during these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyperactive purchasers for your products and services.

You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this area and exposes the trick that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have an item you’re currently offering online (or even offline).

I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a particular WORD can change your entire organization magically. That single word can function as bait.

Regardless of the market you operate in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t grasp this section since it was distinct in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to purchase.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, handy, and amusing– consequently causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Improve your service’ relevance using the worth ladders and sales funnel strategies and scripts.

Get tricks to ending up being a thought leader in your market.

Simple techniques that will work for any business design.

Build relationships and develop relationship with your consumers.

Cons.

You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you execute the information).

The book is ideal for businesses that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for growing a service and starting.

You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to integrate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<