Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online company.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may have to read it numerous times to fully comprehend it. Or just make it your companion as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both new and innovative online business owners.
How many business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online business just.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale a company and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
DotCom Secrets supplies wise insights and methods to:
Existing company owner: If you have not begun an organization at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing product currently, then you can find out techniques to double and even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your concept of company, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been tested and shown to produce great results, you do not want to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable instructions on what you must do to fail-proof your service, how to bring in customers, and the secrets to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– since they match each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to successfully structure your organization. You get to find out how to deliver your message and interact value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will alter another person’s life.
Both books are advised to business owners who wish to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your business. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is essential. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise supply your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you currently understand about growing a lucrative organization. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is necessary and has changed the method business owners and organizations approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the different steps of your worth ladder up until they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.
This secret outlines where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most daunting aspect of running an effective online service.
Do you truly comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the very best kind of traffic that you need to take note of and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it indicates you can include more qualified clients to your e-mail list and launch an effective product that people are willing and all set to purchase right away.
In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their components, and recognize the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to transition into a sought-after web and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your subscribers. This ‘value’ paired with an alluring open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of dull email sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You should be strategic and purposeful about it anyways.
You wish to be able to lead perfect clients back to your offer. This might look easy but it’s powerful!
When you’re sending Seinfeld emails, Russell also supplies excellent examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and methods for developing high-converting funnels are gone over in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole car. What a horrible course to follow when developing a business!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and numerous times more because that first time to fully understand and carry out the methods in my own online company.
It not only opened my eyes to funnels and how to construct them however also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, seven-, or even eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to creating the best kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to fully understand when developing a funnel– specifically if you want visitors and causes trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business suggestions. It goes into the specific landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your product or services.
You can decide which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have an item you’re currently selling online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can change your entire company amazingly. That single word can act as bait.
Despite the industry you operate in, what you do, what products you provide, or business model, this is the part that some of the successful business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to deal with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy. It’s “invisible”– which indicates there’s no pushy or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Simple strategies that will work for any organization design.
Establish and develop relationships rapport with your consumers.
You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you execute the info).
The book is perfect for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a service and starting.
You’ll encounter a bunch of aha moments while going through the sections. You’re assisted on how to include the idea into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.