Russell Brunson – Dotcomsecrets Insider Journal 2007-2010

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a enjoyable and easy read.
  • You will get actionable takeaways that you can use to improve your service right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing concepts to completely appreciate the book.

If you desire to learn from somebody who has really made cash online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your business instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing principles to completely appreciate it.

However overall, Dotcom Secrets is an important resource for anyone seeking to develop or grow an online business.

If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may have to read it several times to completely comprehend it. Or just make it your companion as you go about your online way of life service experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and sophisticated online business owners.

How many service books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still efficient today.

You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online business just.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to begin or scale a business and follow proven ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.

DotCom Secrets offers wise insights and strategies to:

Existing company owner: If you have not begun an organization at all or have no service idea, the book might not relate to you.

Item owners: If you have an existing item currently, then you can learn techniques to double or even triple your sales.

Confident online marketers: If you’re ready to take actions that might challenge your concept of business, then you should use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. You do not wish to die since you lack the skillset, tools, and secrets that have been checked and proven to produce great results.

So whether you’re a novice who’s just starting or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a profitable service.

If you already have a service, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you must do to fail-proof your company, how to draw in clients, and the tricks to considerably boost your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing business or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they match each other and provide for beginning and growing a successful service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to effectively structure your company. You get to find out how to deliver your message and communicate value in a way that makes people want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.

Both books are advised to business owners who want to end up being more effective in their industries. Business owners who are developed to see chances in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, 4 easy concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your service?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it comes to constructing a sustainable service. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll also offer your customers with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters everything you currently know about growing a successful business. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is very important and has actually changed the way business owners and companies approach sales online.

It works since it takes into account the customers’ habits– and moves them through the various steps of your worth ladder till they’re prepared to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Regrettably, you may not know how to identify or serve them. That’s why understanding how to define your target market is necessary.

This secret lays out where your target market (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for many people. It’s perhaps the most difficult element of running an effective online company.

Do you actually understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation expertise.

He reveals you the best type of traffic that you ought to take note of and how it can change your organization. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.

Ensure you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?

As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it implies you can add more qualified clients to your email list and introduce an effective product that individuals are ready and ready to acquire right away.

In producing that attractive character, Russell Brunson defines the 3 elements you must keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an appealing character using these components and their elements, and determine the best way to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that help to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and a popular web marketer.

The Soap Opera Sequence works because it profits from offering worth to your customers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of uninteresting e-mail sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You should be purposeful and strategic about it anyways.

You wish to be able to lead ideal customers back to your deal. This might look basic but it’s effective nonetheless!

Russell likewise supplies good examples and composed design templates to speed up the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and tactics for building high-converting funnels are discussed in detail, along with and what you really need to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.

This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a terrible path to follow when developing a business!

The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your service. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really pleased that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully understand and carry out the techniques in my own online business.

It not just opened my eyes to funnels and how to construct them but likewise the 7 stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.

This secret alone is basic to developing the right type of page, deal, and traffic that will result in sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally comprehend. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal business recommendations. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at specific times throughout these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper buyers for your services and items.

As soon as you’ve understood how this works, you can choose which you wish to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have an item you’re presently selling online (or perhaps offline).

I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He stresses the power of words and how using a specific WORD can alter your whole company amazingly. That single word can function as bait.

Regardless of the industry you run in, what you do, what products you provide, or the business model, this is the part that some of the successful business owners would hide from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not understand this area since it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. Once the visitor has effectively completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

You’re not limited in any method– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “unnoticeable”– which means there’s no pushy or deceptiveness involved.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and amusing– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is brief but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your organization’ relevance using the value ladders and sales funnel methods and scripts.

Get secrets to ending up being a thought leader in your industry.

Simple strategies that will work for any service design.

Build relationships and develop connection with your customers.

Cons.

You may require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the information).

The book is perfect for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for beginning and growing an organization.

You’ll stumble upon a bunch of aha moments while going through the areas. More significantly, you’re directed on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<