Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally appreciate the book.
If you desire to find out from someone who has actually made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing ideas to completely value it.
But in general, Dotcom Secrets is a valuable resource for anybody seeking to build or grow an online service.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it numerous times to totally comprehend it. Or merely make it your buddy as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and brand-new online business owners.
The number of service books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your service. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.
However don’t be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to start or scale a business and follow tested ‘faster way’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing entrepreneur: If you have not started a company at all or have no company idea, the book may not relate to you.
Item owners: If you have an existing product already, then you can find out strategies to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your concept of company, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific outcomes, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you already have a service, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you need to do to fail-proof your business, how to attract clients, and the tricks to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and offer beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your company. You get to learn how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are advised to company owner who want to end up being more successful in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your business. How does this understanding help your consumers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, value is crucial. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes whatever you currently understand about growing a lucrative service. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you don’t have an efficient value adder drawn up.
The sales funnel is essential and has changed the way business owners and businesses approach sales online.
It works because it takes into account the clients’ habits– and moves them through the various steps of your worth ladder until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why knowing how to specify your target audience is important.
This secret outlines where your target audience (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s perhaps the most difficult element of running an effective online business.
Do you truly comprehend how traffic works in the internet marketing space? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He reveals you the best kind of traffic that you ought to take note of and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can include more competent customers to your e-mail list and release an effective product that people are ready and ready to buy immediately.
In creating that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these elements and their components, and determine the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have assisted him to transition into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works since it capitalizes on giving value to your subscribers. This ‘worth’ paired with a tempting open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look easy but it’s effective!
When you’re sending out Seinfeld emails, Russell likewise offers great examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are talked about in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire lorry. What a horrible path to follow when developing a company!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to fully understand and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them however also the seven stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This trick alone is essential to creating the right type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing idea that you need to fully understand when creating a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have a product you’re currently selling online (or even offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your whole service amazingly. That single word can function as bait.
Regardless of the market you run in, what you do, what items you offer, or business design, this is the part that a few of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to buy. But it’s “invisible”– which means there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and entertaining– thus causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Basic techniques that will work for any service model.
Build relationships and establish rapport with your customers.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the info).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing an organization and beginning.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re guided on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.