Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing ideas to completely appreciate the book.
If you want to discover from somebody who has in fact made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it several times to fully grasp it. Or simply make it your companion as you go about your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.
How many business books do you still find appropriate in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online organization just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a service or begin and follow tested ‘shortcut’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to think about another book.
DotCom Secrets provides wise insights and methods to:
Existing entrepreneur: If you haven’t begun a business at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of company, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been tested and shown to produce terrific outcomes, you do not desire to fizzle out.
So whether you’re a beginner who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful service.
If you currently have a company, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you must do to fail-proof your service, how to draw in clients, and the secrets to substantially enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– considering that they match each other and attend to beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your service. You get to discover how to deliver your message and interact value in a way that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are advised to company owner who want to become more successful in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns developing a sustainable service. , if there’s no value, clients and customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already understand about growing a lucrative business. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has altered the method entrepreneurs and businesses approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the different steps of your value ladder up until they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is necessary.
This secret details where your target market (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s arguably the most daunting aspect of running an effective online organization.
Do you really comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He reveals you the very best kind of traffic that you need to focus on and how it can transform your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it implies you can include more certified clients to your e-mail list and launch an effective product that individuals are ready and ready to purchase right away.
In developing that appealing character, Russell Brunson specifies the 3 parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these components and their elements, and recognize the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have actually helped him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works since it capitalizes on giving worth to your customers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your deal. This might look simple however it’s effective nonetheless!
When you’re sending Seinfeld e-mails, Russell likewise provides excellent examples and composed design templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. When building a company, what a terrible course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your company. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully comprehend and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to build them but also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is fundamental to creating the ideal kind of page, deal, and traffic that will cause sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business guidance. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have a product you’re currently selling online (or even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole company magically. That single word can function as bait.
Despite the market you run in, what you do, what items you provide, or the business model, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. But it’s “invisible”– which means there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– consequently triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Simple techniques that will work for any company design.
Establish and construct relationships rapport with your consumers.
You might require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you execute the information).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing a service.
You’ll come across a lot of aha minutes while going through the sections. You’re assisted on how to include the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.