Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to totally value the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anybody wanting to build or grow an online organization.
So if you’re prepared to learn from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it several times to completely comprehend it. Or simply make it your buddy as you tackle your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and sophisticated online business owners.
The number of service books do you still find relevant in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your company. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online organization only.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale an organization or begin and follow proven ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You need to consider another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you haven’t begun a business at all or have no business concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that might challenge your idea of service, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce excellent results, you do not want to fizzle out.
So whether you’re a newbie who’s simply beginning or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a rewarding service.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you should do to fail-proof your business, how to draw in clients, and the tricks to substantially enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– since they match each other and offer starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your business. You get to discover how to deliver your message and communicate value in a manner that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to business owners who want to become more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your company. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to building a sustainable business. , if there’s no value, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a successful service. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have a reliable worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has changed the way business owners and services approach sales online.
It works since it takes into consideration the clients’ behaviors– and moves them through the various steps of your value ladder up until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret details where your target audience (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s perhaps the most daunting aspect of running a successful online business.
Do you actually understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you should focus on and how it can change your business. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding methods, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it suggests you can include more competent consumers to your e-mail list and introduce an effective item that people are prepared and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these parts and their elements, and determine the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually helped him to transition into a desired web and an attractive character marketer.
The Soap Opera Sequence works since it takes advantage of providing value to your subscribers. This ‘value’ combined with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull e-mail series are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your deal. This might look simple but it’s effective!
Russell likewise offers good examples and written design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the methods and methods for developing high-converting funnels are talked about in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole lorry. When building an organization, what a horrible path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and numerous times more because that first time to fully comprehend and implement the methods in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This trick alone is fundamental to producing the ideal type of page, deal, and traffic that will cause sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization guidance. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your product or services.
You can choose which you want to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, especially if you have a product you’re currently selling online (and even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can change your entire business amazingly. That single word can act as bait.
Despite the market you run in, what you do, what items you provide, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I could not grasp this area because it was special in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to battle with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– consequently causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your business’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Basic methods that will work for any business design.
Build relationships and develop rapport with your clients.
You might require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the info).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing a service and beginning.
You’ll come across a bunch of aha moments while going through the areas. More significantly, you’re assisted on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.