Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to completely appreciate the book.
If you desire to find out from someone who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to fully value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it several times to fully understand it. Or merely make it your companion as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and advanced online business owners.
How many business books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
But do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale a service and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You need to consider another book.
DotCom Secrets offers smart insights and techniques to:
Existing entrepreneur: If you haven’t started an organization at all or have no service idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your idea of service, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Since you lack the skillset, tools, and tricks that have been evaluated and proven to produce terrific outcomes, you do not desire to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.
If you currently have an organization, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your organization, how to bring in consumers, and the secrets to significantly enhance your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your service. You get to learn how to provide your message and interact worth in a way that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and make money to share messages that will change another person’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their markets. Business owners who are developed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your organization. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is key. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you already know about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually changed the method business owners and companies approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the different actions of your value ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret lays out where your target audience (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s probably the most overwhelming aspect of running a successful online business.
Do you actually understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the very best type of traffic that you should pay attention to and how it can change your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it implies you can add more certified customers to your email list and introduce a successful item that people are willing and all set to buy right now.
In producing that appealing character, Russell Brunson defines the three elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their aspects, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a desired web online marketer.
Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Don’t just take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect clients back to your offer. This might look easy but it’s powerful nevertheless!
When you’re sending Seinfeld emails, Russell likewise offers great examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and strategies for developing high-converting funnels are talked about in detail, as well as and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the whole vehicle. When constructing a company, what a dreadful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to fully comprehend and execute the techniques in my own online business.
It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This trick alone is basic to producing the best kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you need to totally comprehend when creating a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company advice. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and products.
You can choose which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your entire organization amazingly. That single word can function as bait.
Regardless of the market you operate in, what you do, what products you provide, or business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what should take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– consequently triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium clients.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Simple methods that will work for any organization model.
Establish and construct relationships rapport with your clients.
You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you carry out the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing an organization.
You’ll come across a bunch of aha moments while going through the areas. More notably, you’re guided on how to include the principle into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.