Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing principles to totally appreciate the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it multiple times to totally comprehend it. Or simply make it your companion as you set about your online way of life business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both innovative and brand-new online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to start an organization or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online company only.
However do not be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale an organization or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
DotCom Secrets offers wise insights and methods to:
Existing company owner: If you haven’t started a company at all or have no organization idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can find out methods to double or even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your concept of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. You do not wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have been tested and proven to produce excellent outcomes.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable service.
If you already have a company, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you should do to fail-proof your service, how to attract customers, and the secrets to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they complement each other and attend to beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your service. You get to find out how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are suggested to entrepreneur who wish to become more effective in their markets. Business owners who are constructed to see chances in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your business. How does this understanding help your clients and consumers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, value is crucial. , if there’s no value, clients consumers customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise supply your clients with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a lucrative organization. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is important and has actually altered the method entrepreneurs and businesses approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret lays out where your target market (i.e., consumers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for many people. It’s probably the most difficult element of running an effective online business.
Do you really understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you must focus on and how it can change your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it suggests you can include more qualified clients to your e-mail list and launch a successful product that individuals are prepared and ready to purchase immediately.
In producing that attractive character, Russell Brunson defines the 3 parts you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these components and their components, and identify the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your customers. This ‘worth’ paired with a tempting open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This may look basic however it’s effective nevertheless!
When you’re sending Seinfeld e-mails, Russell likewise offers excellent examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are gone over in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire vehicle. What an awful course to follow when constructing a business!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your organization. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to fully understand and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to construct them but also the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to developing the best kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you need to completely comprehend when developing a funnel– particularly if you want visitors and results in trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company advice. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and products.
When you’ve understood how this works, you can decide which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re currently offering online (or perhaps offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire service amazingly. That single word can act as bait.
No matter the market you run in, what you do, what items you offer, or business model, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Simple strategies that will work for any company design.
Establish and develop relationships relationship with your clients.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you execute the details).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a company.
You’ll discover a bunch of aha minutes while going through the areas. More importantly, you’re guided on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.