Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to fully appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to completely value it.
But in general, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online business.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it numerous times to fully comprehend it. Or merely make it your buddy as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both new and sophisticated online business owners.
How many company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online organization only.
But do not be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to begin or scale a service and follow tested ‘faster way’ that has actually been checked by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You must consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing entrepreneur: If you have not begun a service at all or have no service idea, the book may not be relevant to you.
Product owners: If you have an existing item already, then you can discover strategies to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your idea of service, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results, you do not want to fizzle out.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable service.
If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your service, how to attract consumers, and the tricks to significantly increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– given that they complement each other and offer beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your business. You get to learn how to provide your message and communicate worth in such a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your business. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, value is essential. , if there’s no worth, clients consumers customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise supply your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you already know about growing a profitable company. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and services approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your worth ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.
This secret describes where your target audience (i.e., clients who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for most people. It’s arguably the most challenging element of running a successful online organization.
Do you actually understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He reveals you the best kind of traffic that you should focus on and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Ensure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can include more certified consumers to your email list and release an effective product that people are all set and willing to acquire immediately.
In developing that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their components, and identify the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually helped him to shift into an Attractive Character and an in-demand web marketer.
Because it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead ideal customers back to your deal. This might look simple however it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell also offers good examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are discussed in detail, along with and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. What a terrible path to follow when constructing a company!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your organization. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and several times more because that very first time to totally comprehend and implement the methods in my own online service.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure threatens.
This trick alone is essential to creating the right kind of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service recommendations. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have an item you’re presently offering online (and even offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a particular WORD can alter your whole service amazingly. That single word can function as bait.
Despite the industry you run in, what you do, what products you offer, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this section because it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. It’s “invisible”– which suggests there’s no pushy or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– thus triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your company’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your market.
Simple techniques that will work for any service design.
Build relationships and develop relationship with your consumers.
You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you implement the information).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and beginning.
You’ll encounter a lot of aha moments while going through the sections. You’re assisted on how to include the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.