Russell Brunson Email Marketing Tips

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can use to improve your company right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of online marketing principles to fully value the book.

If you desire to learn from someone who has really made cash online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to completely appreciate it.

However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online company.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may have to read it multiple times to totally understand it. Or just make it your companion as you set about your online way of life service adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both new and innovative online business owners.

The number of service books do you still find relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a service or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.

Do not be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

DotCom Secrets offers clever insights and strategies to:

Existing company owner: If you have not begun a company at all or have no business concept, the book might not be relevant to you.

Product owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.

Confident online marketers: If you’re ready to take actions that might challenge your idea of service, then you ought to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. You do not wish to blow over because you lack the skillset, tools, and tricks that have actually been tested and shown to produce great results.

Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful company.

If you currently have an organization, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to significantly boost your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing service or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– because they complement each other and offer beginning and growing a successful service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to effectively structure your company. You get to learn how to deliver your message and communicate worth in a way that makes individuals want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and make money to share messages that will change another person’s life.

Both books are recommended to entrepreneur who want to become more successful in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your service. How does this understanding help your consumers and clients?

This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they receive from your organization?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable service, value is key. If there’s no value, consumers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise offer your customers with a more personalized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that alters everything you already learn about growing a profitable organization. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value total worth place. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is necessary and has changed the method entrepreneurs and companies approach sales online.

It works since it takes into consideration the customers’ habits– and moves them through the different steps of your worth ladder till they’re prepared to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.

This secret lays out where your target audience (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant struggle for most people. It’s probably the most overwhelming element of running a successful online organization.

Do you really comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.

He reveals you the best type of traffic that you ought to take notice of and how it can transform your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.

Make certain you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it suggests you can include more certified clients to your email list and introduce an effective item that people are ready and willing to purchase right now.

In producing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character utilizing these components and their elements, and identify the very best way to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that help to link and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have helped him to shift into a popular web and an appealing character online marketer.

The Soap Opera Sequence works due to the fact that it profits from offering value to your subscribers. This ‘value’ coupled with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of boring email sequences are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You need to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your deal. This may look basic but it’s powerful nonetheless!

Russell also supplies good examples and written design templates to speed up the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and techniques for constructing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. In other words, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole car. What a horrible course to follow when building a company!

The secret here is leveraging on other people who already have an effective funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m very pleased that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully comprehend and execute the strategies in my own online organization.

It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.

This secret alone is essential to producing the right kind of page, deal, and traffic that will cause sales.

There’s also the pre-framing idea that you require to totally comprehend when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal business guidance. It enters into the specific landing pages you can produce in the 7 structure phases that we’ve discussed previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyperactive buyers for your services and products.

You can decide which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the secret that made all his books offer millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, specifically if you have an item you’re currently selling online (and even offline).

I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your entire business magically. That single word can serve as bait.

Regardless of the industry you operate in, what you do, what products you use, or business design, this is the part that some of the successful entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this area since it was special in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which means there’s no pushy or deception included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and amusing– consequently causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your business’ significance using the value ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Simple methods that will work for any service design.

Build relationships and develop connection with your clients.

Cons.

You might require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you carry out the info).

The book is ideal for companies that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and tricks for beginning and growing a service.

You’ll stumble upon a bunch of aha moments while going through the sections. You’re guided on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and organization. But you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<