Russell Brunson Emily Shai

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your service immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing principles to fully appreciate the book.

Dotcom Secrets is a fantastic resource if you want to learn from someone who has really generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing ideas to completely value it.

But overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online company.

If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it multiple times to fully comprehend it. Or simply make it your companion as you tackle your online lifestyle company experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and innovative online entrepreneurs.

How many service books do you still discover appropriate in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.

You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”

This is a transformative and powerful book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your service. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online service only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must consider another book.

DotCom Secrets offers wise insights and strategies to:

Existing business owners: If you have not begun a company at all or have no company concept, the book may not pertain to you.

Item owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take actions that may challenge your idea of service, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct an organization that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and tricks that have been tested and proven to produce excellent results.

Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding organization.

If you already have a service, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you need to do to fail-proof your business, how to draw in consumers, and the secrets to substantially increase your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– since they match each other and offer starting and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to effectively structure your service. You get to find out how to deliver your message and communicate worth in such a way that makes individuals wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will change another person’s life.

Both books are advised to entrepreneur who want to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of pain.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the simple marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your service. How does this understanding assist your customers and customers?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re willing to pay.

In the secret formula, four easy concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your service?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is key when it pertains to developing a sustainable business. If there’s no worth, consumers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more tailored solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that changes whatever you currently learn about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to build a high-converting sales funnel.

The sales funnel is important and has actually altered the method business owners and organizations approach sales online.

It works because it considers the consumers’ habits– and moves them through the different actions of your worth ladder until they’re prepared to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target market is necessary.

This secret lays out where your target audience (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant battle for many people. It’s perhaps the most difficult element of running a successful online company.

Do you actually comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.

He reveals you the very best type of traffic that you must focus on and how it can transform your organization. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will cause a sale.

Ensure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and confident character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it indicates you can include more qualified clients to your email list and introduce an effective product that people are prepared and prepared to purchase right away.

In producing that attractive character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character using these components and their elements, and determine the best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email design templates that have actually assisted him to transition into a popular web and an attractive character online marketer.

Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of dull email sequences are over. Don’t simply delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.

You wish to have the ability to lead ideal customers back to your offer. This may look basic but it’s effective however!

When you’re sending out Seinfeld emails, Russell also provides excellent examples and written design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you actually ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. When developing a business, what a dreadful course to follow!

The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their exact clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable gift for your company. Once you comprehend how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to completely understand and execute the techniques in my own online organization.

It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference in between having a 6-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.

This secret alone is fundamental to creating the right type of page, deal, and traffic that will lead to sales.

There’s also the pre-framing concept that you need to fully understand when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal service suggestions. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyperactive buyers for your services and products.

Once you’ve understood how this works, you can decide which you wish to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books offer millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, especially if you have an item you’re currently offering online (or even offline).

I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how using a specific WORD can change your entire service magically. That single word can serve as bait.

No matter the industry you run in, what you do, what products you offer, or the business design, this is the part that some of the effective entrepreneurs would hide from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not comprehend this area because it was unique in its way. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually assisted him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what should take place once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, handy, and amusing– therefore causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your company’ importance using the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Easy techniques that will work for any service model.

Build relationships and establish connection with your clients.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you execute the details).

The book is perfect for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for growing a company and beginning.

You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re guided on how to integrate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<