Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will inspire you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to totally appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing principles to totally value it.
However overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to completely comprehend it. Or just make it your companion as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and sophisticated online business owners.
How many organization books do you still find relevant in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online service only.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale a business or start and follow tested ‘faster way’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you have not begun an organization at all or have no company concept, the book may not be relevant to you.
Item owners: If you have an existing item currently, then you can find out methods to double or even triple your sales.
Confident marketers: If you’re ready to take actions that might challenge your concept of service, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic results.
So whether you’re a beginner who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a successful company.
If you currently have a company, use the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you should do to fail-proof your business, how to draw in clients, and the secrets to significantly increase your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– given that they complement each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your business. You get to find out how to provide your message and interact worth in such a way that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to end up being more effective in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your organization. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is key. , if there’s no worth, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already understand about growing a profitable business. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has altered the way business owners and businesses approach sales online.
It works since it considers the clients’ habits– and moves them through the various steps of your worth ladder up until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret outlines where your target market (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for the majority of people. It’s perhaps the most overwhelming element of running an effective online organization.
Do you really comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.
He reveals you the very best kind of traffic that you need to focus on and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it means you can include more competent customers to your email list and launch a successful product that individuals are ready and prepared to acquire right now.
In developing that attractive character, Russell Brunson specifies the three components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their components, and recognize the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have actually assisted him to transition into an Attractive Character and a popular internet online marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect customers back to your deal. This may look basic however it’s effective however!
Russell likewise offers fine examples and written templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole car. When building an organization, what a dreadful path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and implement the strategies in my own online organization.
It not only opened my eyes to funnels and how to develop them however also the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This trick alone is basic to creating the right kind of page, offer, and traffic that will lead to sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to totally comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company guidance. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your services and items.
When you’ve understood how this works, you can choose which you want to begin with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, particularly if you have an item you’re presently offering online (or perhaps offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire service amazingly. That single word can function as bait.
No matter the market you run in, what you do, what products you provide, or the business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not understand this section because it was special in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. It’s “undetectable”– which means there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thereby triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium clients.
Section 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Basic strategies that will work for any company model.
Build relationships and develop relationship with your clients.
You might require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for starting and growing an organization.
You’ll encounter a lot of aha moments while going through the sections. You’re directed on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.