Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully value the book.
If you want to discover from someone who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone aiming to build or grow an online business.
So if you’re ready to gain from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it several times to fully comprehend it. Or merely make it your buddy as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and sophisticated online business owners.
How many service books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service just.
Do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale a business and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
DotCom Secrets supplies wise insights and methods to:
Existing company owner: If you have not begun an organization at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Positive marketers: If you’re ready to take steps that might challenge your idea of business, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have been checked and shown to produce great results.
So whether you’re a newbie who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.
If you currently have an organization, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you should do to fail-proof your organization, how to attract clients, and the secrets to significantly boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and provide for starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your organization. You get to discover how to deliver your message and interact worth in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who wish to become more successful in their industries. Business owners who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is crucial. , if there’s no value, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you already know about growing a successful business. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is necessary and has changed the way business owners and businesses approach sales online.
It works since it considers the customers’ habits– and moves them through the different actions of your value ladder until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target market is very important.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for many people. It’s perhaps the most challenging element of running a successful online business.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He shows you the very best kind of traffic that you should pay attention to and how it can transform your organization. The type of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can include more certified customers to your email list and release a successful product that individuals are all set and willing to purchase right away.
In producing that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these elements and their aspects, and identify the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering value to your subscribers. This ‘value’ paired with an irresistible open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your offer. This might look simple but it’s effective however!
When you’re sending out Seinfeld e-mails, Russell also supplies good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are talked about in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a horrible course to follow when building a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your service. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a few years ago (and several times more because that very first time to totally understand and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This trick alone is basic to creating the best kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you need to totally comprehend when creating a funnel– especially if you desire visitors and leads to trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business suggestions. It goes into the particular landing pages you can create in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and items.
When you’ve understood how this works, you can decide which you want to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, particularly if you have a product you’re presently selling online (or perhaps offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your entire business magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you offer, or the business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this section since it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what need to take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– consequently triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your business’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Basic strategies that will work for any business design.
Build relationships and develop relationship with your clients.
You might need to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you carry out the info).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and beginning.
You’ll come across a bunch of aha minutes while going through the areas. You’re assisted on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.