Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing principles to completely value the book.
Dotcom Secrets is a great resource if you want to learn from someone who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to fully comprehend it. Or simply make it your buddy as you go about your online way of life business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and innovative online business owners.
The number of business books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your service. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization only.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to start or scale a company and follow tested ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
DotCom Secrets supplies clever insights and techniques to:
Existing business owners: If you haven’t started a business at all or have no organization idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of business, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes.
So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a successful company.
If you currently have a business, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you should do to fail-proof your business, how to bring in consumers, and the tricks to substantially improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– given that they match each other and provide for starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your organization. You get to discover how to deliver your message and interact worth in a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who want to become more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding help your consumers and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it pertains to constructing a sustainable business. If there’s no value, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise offer your customers with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you currently learn about growing a rewarding service. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total worth place. You may not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and companies approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the different steps of your worth ladder till they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why understanding how to define your target market is necessary.
This secret outlines where your target market (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for many people. It’s probably the most challenging aspect of running a successful online organization.
Do you really understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.
He shows you the best kind of traffic that you need to take notice of and how it can transform your organization. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Ensure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it implies you can add more qualified consumers to your email list and release an effective item that people are prepared and all set to buy right away.
In creating that appealing character, Russell Brunson defines the three parts you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and determine the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have assisted him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works since it profits from providing worth to your subscribers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead ideal customers back to your deal. This might look simple but it’s powerful!
Russell also supplies fine examples and written design templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are talked about in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. What a dreadful course to follow when constructing a service!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your organization. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to fully comprehend and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them but also the seven stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, and even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This secret alone is fundamental to developing the right type of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you require to completely comprehend when developing a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company recommendations. It enters into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re presently selling online (and even offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire service amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you use, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area since it was special in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. As soon as the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to purchase. But it’s “undetectable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and amusing– thereby triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your company’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Easy techniques that will work for any company design.
Build relationships and establish rapport with your clients.
You might require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the details).
The book is perfect for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing an organization and starting.
You’ll discover a bunch of aha minutes while going through the areas. More importantly, you’re guided on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.