Russell Brunson Event Denver

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your organization instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of internet marketing ideas to completely appreciate the book.

Dotcom Secrets is a fantastic resource if you wish to gain from someone who has actually generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization right away.

The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to completely value it.

However in general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online organization.

So if you’re all set to learn from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to fully comprehend it. Or merely make it your companion as you tackle your online way of life organization experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both sophisticated and new online entrepreneurs.

The number of service books do you still discover pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized offline and online.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start a service or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service just.

However don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale a service or start and follow proven ‘faster way’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.

Although, DotCom Secrets supplies smart insights and methods to:

Existing entrepreneur: If you haven’t started a business at all or have no service concept, the book may not relate to you.

Item owners: If you have an existing item currently, then you can find out strategies to double or perhaps triple your sales.

Confident marketers: If you’re willing to take steps that might challenge your concept of service, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a business that stands the test of time. You don’t want to die due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce great outcomes.

Whether you’re a novice who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a lucrative business.

If you currently have a business, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you ought to do to fail-proof your company, how to bring in customers, and the tricks to significantly enhance your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing service or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing an effective service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your company. You get to discover how to deliver your message and communicate worth in a manner that makes individuals want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and earn money to share messages that will change another person’s life.

Both books are advised to company owner who want to become more effective in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your service. How does this understanding help your clients and customers?

This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your company?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is essential when it comes to constructing a sustainable service. If there’s no worth, clients and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll also offer your consumers with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes everything you already know about growing a successful organization. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable worth adder mapped out, you might not be able to construct a high-converting sales funnel.

The sales funnel is essential and has changed the method entrepreneurs and companies approach sales online.

It works since it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder till they’re all set to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to determine or serve them. That’s why understanding how to define your target audience is important.

This secret outlines where your target audience (i.e., consumers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most challenging element of running a successful online organization.

Do you truly understand how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.

He shows you the very best type of traffic that you must focus on and how it can change your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will lead to a sale.

Make certain you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it indicates you can include more competent customers to your e-mail list and release a successful item that individuals are all set and prepared to acquire right away.

In creating that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an attractive character using these elements and their components, and recognize the very best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that assist to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five email templates that have actually helped him to transition into an in-demand web and an attractive character marketer.

Because it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the minute they read your first email and they’ll anticipate the next one.

The days of boring e-mail series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.

You want to have the ability to lead ideal consumers back to your offer. This might look basic however it’s powerful!

When you’re sending out Seinfeld e-mails, Russell likewise supplies good examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and techniques for building high-converting funnels are talked about in detail, along with and what you really should do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.

This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. When building a business, what a dreadful path to follow!

The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your organization. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and implement the strategies in my own online service.

It not just opened my eyes to funnels and how to develop them but also the seven phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction in between having a 6-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is basic to producing the right kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing idea that you need to totally understand when developing a funnel– especially if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical business guidance. It enters into the specific landing pages you can create in the 7 building stages that we’ve talked about previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times during these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper buyers for your products and services.

When you’ve understood how this works, you can decide which you want to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this area and exposes the trick that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re presently selling online (and even offline).

I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how using a specific WORD can change your entire organization magically. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you provide, or the business model, this is the part that a few of the successful business owners would hide from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Shipping plus totally free deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your service’ importance using the value ladders and sales funnel strategies and scripts.

Get secrets to becoming an idea leader in your market.

Easy techniques that will work for any service design.

Establish and construct relationships relationship with your clients.

Cons.

You may require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the information).

The book is ideal for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a company.

You’ll encounter a lot of aha minutes while going through the sections. More notably, you’re directed on how to integrate the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<