Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to fully appreciate the book.
Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone aiming to construct or grow an online business.
So if you’re ready to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it several times to totally grasp it. Or just make it your companion as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both innovative and brand-new online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your organization. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service only.
But do not be constrained by that because the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to scale a service or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t started a service at all or have no service idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your idea of company, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been checked and shown to produce terrific results, you do not desire to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you already have a service, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your company, how to bring in clients, and the secrets to substantially enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and offer starting and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your service. You get to find out how to deliver your message and communicate value in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and get paid to share messages that will alter another person’s life.
Both books are suggested to company owner who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your service. How does this understanding help your consumers and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable company. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently learn about growing a rewarding business. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has altered the method business owners and organizations approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why knowing how to specify your target market is very important.
This secret describes where your target market (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s perhaps the most challenging element of running an effective online business.
Do you actually understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you ought to pay attention to and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it suggests you can add more qualified consumers to your e-mail list and launch an effective product that people are all set and willing to acquire immediately.
In producing that attractive character, Russell Brunson defines the three components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these elements and their elements, and determine the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have helped him to shift into an Attractive Character and an in-demand web marketer.
Since it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not just delight in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You ought to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This may look basic but it’s powerful nonetheless!
Russell likewise supplies good examples and written templates to accelerate the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and techniques for developing high-converting funnels are discussed in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. What an awful path to follow when building an organization!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your service. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to fully comprehend and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, 7-, and even eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is essential to creating the right type of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to totally comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business advice. It enters into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re currently selling online (and even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can change your entire organization magically. That single word can serve as bait.
Despite the industry you run in, what you do, what products you provide, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this section since it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to deal with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it shows what need to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– consequently causing visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your market.
Easy techniques that will work for any organization design.
Establish and construct relationships relationship with your consumers.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you carry out the information).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a company and starting.
You’ll stumble upon a lot of aha moments while going through the areas. You’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.