Russell Brunson Expert Secrets Summary

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to enhance your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of online marketing principles to fully appreciate the book.

Dotcom Secrets is a terrific resource if you wish to gain from somebody who has in fact generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing ideas to totally appreciate it.

But overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online business.

So if you’re ready to gain from among the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it several times to completely understand it. Or simply make it your buddy as you tackle your online way of life organization experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both new and advanced online business owners.

The number of organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still efficient today.

You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to begin a business or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company only.

However do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to scale a business or begin and follow proven ‘faster way’ that has been tested by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets provides wise insights and strategies to:

Existing entrepreneur: If you have not begun a company at all or have no service idea, the book might not relate to you.

Item owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.

Confident marketers: If you’re prepared to take steps that might challenge your concept of company, then you ought to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a business that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been checked and shown to produce great outcomes, you don’t want to fizzle out.

So whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful company.

If you currently have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your organization, how to attract clients, and the secrets to substantially boost your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing organization or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– given that they complement each other and attend to beginning and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to efficiently structure your organization. You get to learn how to provide your message and communicate value in a manner that makes people want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and earn money to share messages that will alter another person’s life.

Both books are advised to business owners who wish to become more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your company. How does this understanding assist your consumers and customers?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, four basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they receive from your service?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable business, value is key. If there’s no worth, clients and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more personalized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes whatever you already learn about growing a successful company. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to construct a high-converting sales funnel if you do not have an efficient worth adder drawn up.

The sales funnel is necessary and has changed the way entrepreneurs and organizations approach sales online.

It works because it takes into consideration the consumers’ habits– and moves them through the various actions of your value ladder until they’re prepared to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to determine or serve them. That’s why understanding how to define your target market is necessary.

This secret outlines where your target market (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant battle for many people. It’s probably the most overwhelming element of running an effective online service.

Do you actually comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.

He reveals you the very best type of traffic that you ought to take note of and how it can transform your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.

Make sure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and attractive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your e-mail list and launch an effective item that people are ready and all set to buy immediately.

In developing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these parts and their aspects, and identify the very best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that assist to link and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail design templates that have actually assisted him to transition into an Attractive Character and a popular internet marketer.

Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the minute they read your first email and they’ll look forward to the next one.

The days of uninteresting e-mail sequences are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.

You wish to be able to lead ideal customers back to your deal. This may look basic but it’s effective however!

Russell also supplies fine examples and written design templates to speed up the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and strategies for building high-converting funnels are talked about in detail, in addition to and what you really should do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When constructing an organization, what a dreadful course to follow!

The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable gift for your service. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and numerous times more because that very first time to totally comprehend and carry out the strategies in my own online company.

It not only opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.

This secret alone is essential to developing the right kind of page, deal, and traffic that will cause sales.

When developing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to totally comprehend. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical service advice. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve discussed previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyperactive buyers for your services and products.

As soon as you’ve understood how this works, you can decide which you wish to begin with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and exposes the secret that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re currently offering online (and even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He emphasizes the power of words and how utilizing a specific WORD can change your whole company magically. That single word can serve as bait.

No matter the industry you run in, what you do, what products you provide, or business design, this is the part that a few of the effective business owners would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I couldn’t comprehend this area since it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it shows what ought to take place as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and amusing– consequently causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is short but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Improve your business’ relevance using the value ladders and sales funnel strategies and scripts.

Get tricks to becoming an idea leader in your market.

Simple strategies that will work for any organization model.

Build relationships and establish relationship with your customers.

Cons.

You might need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the info).

The book is perfect for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a company.

You’ll encounter a lot of aha moments while going through the areas. You’re directed on how to integrate the idea into my own business.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<