Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing concepts to fully value the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has actually made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to fully appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it multiple times to completely comprehend it. Or simply make it your companion as you go about your online lifestyle company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and brand-new online business owners.
The number of business books do you still find relevant in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to begin or scale a service and follow proven ‘faster way’ that has actually been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing company owner: If you have not started an organization at all or have no service idea, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can find out methods to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your concept of organization, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been tested and shown to produce great results, you don’t want to fizzle out.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative service.
If you already have an organization, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you must do to fail-proof your business, how to attract consumers, and the secrets to substantially improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– considering that they match each other and attend to beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your business. You get to discover how to deliver your message and communicate worth in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and make money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who want to end up being more effective in their markets. Business owners who are built to see chances in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your company. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your company?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is essential. , if there’s no worth, customers clients clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also provide your clients with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes whatever you already learn about growing a rewarding organization. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is important and has actually altered the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why knowing how to specify your target market is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s arguably the most challenging aspect of running a successful online organization.
Do you actually understand how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.
He shows you the very best type of traffic that you need to focus on and how it can change your business. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it means you can include more qualified consumers to your e-mail list and introduce an effective product that people are willing and ready to acquire immediately.
In producing that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these components and their components, and determine the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have helped him to shift into an Attractive Character and a popular web marketer.
Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You must be strategic and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your deal. This might look basic but it’s powerful nonetheless!
When you’re sending out Seinfeld e-mails, Russell also provides good examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the entire vehicle. When building a company, what an awful path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to totally understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, and even eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This trick alone is fundamental to creating the right type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing concept that you require to completely understand when creating a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business recommendations. It goes into the specific landing pages you can produce in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your products and services.
You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can change your entire organization amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you provide, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was unique in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. When the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– thereby triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your company’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Easy techniques that will work for any organization design.
Establish and build relationships relationship with your clients.
You may require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you implement the information).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a company.
You’ll stumble upon a lot of aha minutes while going through the sections. You’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.