Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to completely value the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to totally understand it. Or simply make it your buddy as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and new online entrepreneurs.
How many organization books do you still discover appropriate in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online organization only.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale a business or begin and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets offers smart insights and methods to:
Existing business owners: If you have not started a company at all or have no business concept, the book might not relate to you.
Item owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of organization, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic outcomes, you do not desire to fizzle out.
Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a lucrative business.
If you already have a company, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you ought to do to fail-proof your service, how to attract consumers, and the tricks to considerably increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– since they complement each other and provide for starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your organization. You get to learn how to deliver your message and interact worth in a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and get paid to share messages that will change another person’s life.
Both books are suggested to business owners who want to end up being more successful in their markets. Business owners who are constructed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable business. , if there’s no worth, clients clients customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you already understand about growing a successful service. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an efficient worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually changed the way business owners and organizations approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various actions of your value ladder until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret details where your target market (i.e., consumers who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most daunting element of running a successful online company.
Do you actually understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you ought to focus on and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Make sure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can include more certified consumers to your email list and release a successful product that individuals are prepared and prepared to purchase right now.
In developing that appealing character, Russell Brunson defines the 3 components you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their components, and determine the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually assisted him to transition into an in-demand web and an appealing character marketer.
The Soap Opera Sequence works because it capitalizes on providing worth to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This may look simple but it’s effective however!
Russell also supplies fine examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and techniques for building high-converting funnels are talked about in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire car. What a terrible path to follow when building an organization!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and several times more since that first time to fully understand and execute the methods in my own online service.
It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, 7-, or even eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is essential to creating the right type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to completely comprehend when creating a funnel– specifically if you desire visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business recommendations. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have an item you’re currently selling online (or perhaps offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your entire company magically. That single word can act as bait.
No matter the industry you operate in, what you do, what products you offer, or business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section since it was special in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what ought to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– consequently triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Section 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Basic methods that will work for any business design.
Establish and construct relationships rapport with your consumers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you execute the info).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for beginning and growing an organization.
You’ll come across a bunch of aha moments while going through the areas. You’re assisted on how to include the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets for FREE.