Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing ideas to totally value it.
However overall, Dotcom Secrets is a valuable resource for anybody wanting to construct or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to completely grasp it. Or merely make it your buddy as you set about your online way of life service experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it appropriate to both advanced and brand-new online entrepreneurs.
The number of company books do you still find pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with reliable list building and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your company. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to start or scale a business and follow tested ‘faster way’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
DotCom Secrets provides clever insights and techniques to:
Existing company owner: If you haven’t started a business at all or have no organization concept, the book may not relate to you.
Product owners: If you have an existing product currently, then you can find out techniques to double and even triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your concept of service, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent outcomes.
So whether you’re a beginner who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you currently have a company, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable directions on what you must do to fail-proof your business, how to attract customers, and the secrets to considerably boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– because they match each other and offer beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your business. You get to discover how to provide your message and communicate worth in a manner that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to business owners who want to end up being more successful in their industries. Business owners who are constructed to see chances in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it concerns developing a sustainable organization. , if there’s no worth, clients consumers customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently learn about growing a successful organization. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is important and has changed the way business owners and companies approach sales online.
It works since it takes into consideration the customers’ behaviors– and moves them through the various steps of your value ladder up until they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret describes where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s arguably the most complicated aspect of running a successful online organization.
Do you truly comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He reveals you the very best kind of traffic that you ought to take note of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it means you can add more competent clients to your e-mail list and release an effective item that individuals are all set and willing to purchase right away.
In creating that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these parts and their components, and recognize the very best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have helped him to transition into a sought-after internet and an appealing character online marketer.
Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look basic but it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise offers good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. When building an organization, what a dreadful path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and carry out the strategies in my own online company.
It not only opened my eyes to funnels and how to build them but likewise the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is essential to creating the ideal kind of page, offer, and traffic that will result in sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business recommendations. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your services and items.
When you’ve comprehended how this works, you can choose which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re currently offering online (or perhaps offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can act as bait.
Despite the market you operate in, what you do, what items you offer, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was special in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– thus triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Easy methods that will work for any business design.
Establish and build relationships rapport with your clients.
You may need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you execute the information).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and beginning.
You’ll stumble upon a lot of aha moments while going through the areas. More significantly, you’re directed on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets totally free.