Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing concepts to completely appreciate the book.
If you want to learn from someone who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to completely comprehend it. Or merely make it your buddy as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and brand-new online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online company just.
Do not be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to begin or scale a service and follow tested ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and techniques to:
Existing business owners: If you have not started a company at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can discover methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of company, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and secrets that have been checked and proven to produce excellent results.
So whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding business.
If you currently have an organization, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable directions on what you should do to fail-proof your business, how to attract customers, and the tricks to significantly enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the chance to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your organization. You get to learn how to provide your message and communicate worth in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and get paid to share messages that will alter another person’s life.
Both books are suggested to business owners who want to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your business. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is key when it comes to developing a sustainable service. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your clients with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already learn about growing a successful organization. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is essential and has actually altered the method entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., clients who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for many people. It’s arguably the most complicated element of running a successful online company.
Do you truly understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the best kind of traffic that you ought to take note of and how it can change your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it means you can include more competent customers to your email list and release an effective product that people are prepared and prepared to acquire right away.
In developing that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these parts and their components, and identify the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have assisted him to shift into a desired web and an attractive character marketer.
Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You need to be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look simple however it’s powerful nonetheless!
Russell also provides good examples and written design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are discussed in detail, along with and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. When building a business, what a dreadful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a few years ago (and several times more since that very first time to totally understand and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to build them however also the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to producing the best kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to totally understand when creating a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business suggestions. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
You can decide which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, especially if you have an item you’re presently selling online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your entire business amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you use, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this section since it was special in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have actually helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must occur once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– thus triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will influence you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ importance using the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Basic strategies that will work for any company design.
Build relationships and develop relationship with your consumers.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you carry out the details).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a service and beginning.
You’ll stumble upon a bunch of aha moments while going through the areas. You’re guided on how to include the idea into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.