Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to totally value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing principles to completely value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it several times to totally understand it. Or merely make it your companion as you set about your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both advanced and new online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service just.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale an organization or start and follow proven ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets supplies smart insights and methods to:
Existing business owners: If you have not begun a business at all or have no company concept, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can find out strategies to double and even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your idea of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. You do not wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce terrific results.
So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding service.
If you already have an organization, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your service, how to attract customers, and the secrets to substantially boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– since they match each other and offer beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your business. You get to learn how to provide your message and communicate value in a manner that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who want to end up being more successful in their industries. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your company. How does this understanding help your clients and consumers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it concerns constructing a sustainable business. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also supply your clients with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes everything you currently know about growing a profitable organization. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is essential and has actually altered the way entrepreneurs and services approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the different steps of your worth ladder till they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to define your target market is essential.
This secret describes where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s perhaps the most overwhelming aspect of running a successful online service.
Do you really comprehend how traffic operates in the online marketing space? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you ought to focus on and how it can change your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it indicates you can include more certified customers to your e-mail list and launch a successful product that people are prepared and all set to acquire right away.
In creating that appealing character, Russell Brunson specifies the 3 parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these components and their aspects, and recognize the very best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works because it profits from giving worth to your subscribers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your deal. This might look simple however it’s powerful!
Russell also supplies good examples and composed templates to speed up the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. When constructing an organization, what a terrible course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to completely understand and execute the methods in my own online company.
It not only opened my eyes to funnels and how to build them however likewise the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, or even eight-figure service is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is essential to creating the best kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you need to totally understand when producing a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company guidance. It goes into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your product or services.
When you’ve understood how this works, you can decide which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re currently selling online (or even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your whole service amazingly. That single word can function as bait.
Regardless of the industry you run in, what you do, what items you offer, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not comprehend this section because it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy strategies that will work for any company model.
Establish and construct relationships rapport with your clients.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing a company.
You’ll encounter a lot of aha moments while going through the sections. More notably, you’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets for FREE.