Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
If you want to learn from someone who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re all set to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to totally comprehend it. Or merely make it your companion as you tackle your online lifestyle company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both innovative and new online business owners.
The number of business books do you still find pertinent in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online organization just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to begin or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets offers smart insights and techniques to:
Existing business owners: If you have not started an organization at all or have no business idea, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can find out techniques to double and even triple your sales.
Confident marketers: If you’re willing to take steps that may challenge your concept of business, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You don’t wish to die due to the fact that you do not have the skillset, tools, and secrets that have been tested and proven to produce excellent outcomes.
Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable business.
If you already have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you should do to fail-proof your organization, how to draw in customers, and the tricks to considerably improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and offer beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your business. You get to discover how to provide your message and interact value in a manner that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and get paid to share messages that will alter another person’s life.
Both books are advised to entrepreneur who wish to become more successful in their industries. Business owners who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your business. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four basic questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, value is crucial. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your customers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you already know about growing a profitable service. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is very important and has actually altered the way entrepreneurs and businesses approach sales online.
It works since it considers the clients’ behaviors– and moves them through the different actions of your value ladder up until they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why understanding how to define your target audience is essential.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for many people. It’s probably the most challenging element of running a successful online company.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the very best kind of traffic that you must take notice of and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it suggests you can include more qualified clients to your email list and introduce an effective product that individuals are prepared and willing to purchase right now.
In developing that attractive character, Russell Brunson defines the three elements you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these parts and their components, and recognize the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a popular internet online marketer.
The Soap Opera Sequence works due to the fact that it profits from offering worth to your subscribers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You want to be able to lead ideal clients back to your deal. This may look easy however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell also supplies good examples and composed templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire lorry. When constructing an organization, what a terrible course to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to completely comprehend and implement the methods in my own online company.
It not just opened my eyes to funnels and how to develop them but also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.
This trick alone is essential to developing the right type of page, deal, and traffic that will lead to sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally comprehend. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service suggestions. It enters into the specific landing pages you can produce in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your product or services.
You can decide which you desire to start with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, specifically if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole business amazingly. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you provide, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I could not grasp this section because it was special in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. As soon as the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– thereby triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ relevance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Simple methods that will work for any company design.
Build relationships and develop rapport with your customers.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you execute the info).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and starting.
You’ll discover a bunch of aha moments while going through the areas. You’re assisted on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.