Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing principles to fully value it.
But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online organization.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it numerous times to fully grasp it. Or simply make it your companion as you go about your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both advanced and new online entrepreneurs.
How many service books do you still discover pertinent in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online company only.
However don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing company owner: If you haven’t started a company at all or have no organization idea, the book might not relate to you.
Item owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your idea of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes, you do not desire to fizzle out.
So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a profitable organization.
If you already have a business, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your service, how to draw in consumers, and the secrets to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– given that they complement each other and offer beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your service. You get to find out how to provide your message and communicate value in a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and get paid to share messages that will change someone else’s life.
Both books are suggested to company owner who wish to end up being more effective in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four basic concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it pertains to constructing a sustainable organization. , if there’s no worth, customers and clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your clients with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you currently learn about growing a successful business. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is very important and has actually altered the method business owners and services approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is important.
This secret lays out where your target market (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most challenging element of running an effective online business.
Do you really understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it indicates you can add more certified consumers to your email list and launch an effective item that people are all set and prepared to purchase right now.
In creating that attractive character, Russell Brunson specifies the three parts you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these components and their elements, and identify the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have actually helped him to transition into an Attractive Character and a sought-after internet online marketer.
Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your deal. This might look basic however it’s effective nevertheless!
Russell also provides fine examples and written templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are talked about in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole car. When developing an organization, what a dreadful course to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and a number of times more because that first time to fully comprehend and implement the methods in my own online business.
It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This secret alone is basic to developing the right kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you need to completely comprehend when developing a funnel– especially if you want visitors and results in trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization advice. It goes into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your product or services.
You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have an item you’re presently selling online (and even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can alter your entire company magically. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you use, or the business design, this is the part that a few of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. However it’s “unnoticeable”– which indicates there’s no pushy or deception involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your organization’ relevance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy strategies that will work for any company design.
Establish and develop relationships rapport with your consumers.
You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you implement the information).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing an organization.
You’ll stumble upon a bunch of aha moments while going through the sections. More significantly, you’re assisted on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.