Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to completely appreciate the book.
If you desire to find out from someone who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
But overall, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online organization.
So if you’re all set to learn from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it several times to totally grasp it. Or merely make it your companion as you tackle your online way of life company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and new online entrepreneurs.
How many business books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with reliable list building and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your service. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to begin or scale a service and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your idea of organization, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent outcomes, you don’t want to fizzle out.
So whether you’re a novice who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful organization.
If you currently have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you need to do to fail-proof your company, how to bring in consumers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and offer beginning and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your company. You get to find out how to provide your message and interact value in a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and make money to share messages that will alter another person’s life.
Both books are suggested to company owner who want to end up being more effective in their industries. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your company. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is key. If there’s no worth, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise offer your customers with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you currently know about growing a profitable organization. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has altered the method business owners and businesses approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the various steps of your value ladder till they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to specify your target market is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s probably the most challenging element of running an effective online service.
Do you truly comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He reveals you the best type of traffic that you need to pay attention to and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will cause a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it indicates you can add more qualified customers to your email list and release a successful item that individuals are all set and willing to purchase right away.
In developing that appealing character, Russell Brunson specifies the three elements you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their aspects, and recognize the very best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to link and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have assisted him to transition into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering value to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.
You want to be able to lead perfect customers back to your deal. This might look basic however it’s powerful nevertheless!
Russell also supplies good examples and written design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire lorry. What an awful path to follow when building an organization!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a few years ago (and several times more since that first time to totally understand and carry out the methods in my own online company.
It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This trick alone is fundamental to creating the ideal type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to fully comprehend when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization guidance. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your product or services.
As soon as you’ve understood how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire service magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you offer, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this section since it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thereby causing visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your organization’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Basic methods that will work for any organization model.
Build relationships and develop rapport with your clients.
You might need to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you execute the details).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing an organization and starting.
You’ll come across a bunch of aha minutes while going through the sections. You’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and business. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.