Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to fully value the book.
Dotcom Secrets is a great resource if you wish to gain from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to fully understand it. Or simply make it your buddy as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and new online entrepreneurs.
The number of company books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization just.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a business or begin and follow proven ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you have not begun a business at all or have no company concept, the book may not relate to you.
Product owners: If you have an existing item already, then you can discover strategies to double or even triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your concept of business, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Because you do not have the skillset, tools, and secrets that have been evaluated and proven to produce fantastic results, you don’t desire to fizzle out.
So whether you’re a novice who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative service.
If you currently have an organization, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you need to do to fail-proof your company, how to attract consumers, and the tricks to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they match each other and offer beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your organization. You get to find out how to deliver your message and communicate value in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to business owners who wish to end up being more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your company. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it pertains to building a sustainable business. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you currently know about growing a lucrative business. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is necessary and has changed the way entrepreneurs and services approach sales online.
It works since it takes into consideration the clients’ behaviors– and moves them through the different steps of your value ladder till they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to determine or serve them. That’s why understanding how to define your target market is important.
This secret details where your target audience (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for many people. It’s probably the most challenging aspect of running a successful online organization.
Do you truly comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the best kind of traffic that you should take notice of and how it can change your organization. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it means you can add more competent customers to your e-mail list and release an effective product that people are ready and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the three parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these parts and their aspects, and recognize the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your subscribers. This ‘value’ coupled with a tempting open story hooks them the moment they read your first email and they’ll look forward to the next one.
The days of dull email sequences are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly get in touch with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This might look basic but it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell likewise offers excellent examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are gone over in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a company, what a terrible path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your business. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and execute the strategies in my own online business.
It not just opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This trick alone is basic to creating the ideal kind of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service guidance. It goes into the specific landing pages you can develop in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and items.
When you’ve understood how this works, you can choose which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have an item you’re presently offering online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your whole service magically. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you provide, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this section since it was special in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your organization’ significance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Simple methods that will work for any business design.
Build relationships and develop connection with your consumers.
You may require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the details).
The book is perfect for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a service.
You’ll encounter a bunch of aha moments while going through the areas. More notably, you’re assisted on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets free of charge.