Russell Brunson Founder Of Clickfunnels At 10Xgrowthcon 2017

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to improve your organization right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing concepts to completely appreciate the book.

If you want to learn from somebody who has really made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.

But in general, Dotcom Secrets is an important resource for anybody wanting to develop or grow an online service.

So if you’re prepared to gain from among the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You might have to read it multiple times to totally comprehend it. Or merely make it your buddy as you go about your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online entrepreneurs.

How many service books do you still find appropriate in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still reliable today.

You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a company or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your service. You’ll certainly get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service just.

But do not be constrained by that because the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to scale an organization or start and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to think about another book.

Although, DotCom Secrets offers wise insights and methods to:

Existing company owner: If you have not started a service at all or have no organization concept, the book might not be relevant to you.

Product owners: If you have an existing item currently, then you can learn techniques to double or even triple your sales.

Positive online marketers: If you’re willing to take actions that might challenge your idea of organization, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a service that stands the test of time. Since you lack the skillset, tools, and secrets that have been evaluated and shown to produce great outcomes, you do not desire to fizzle out.

So whether you’re a newbie who’s simply getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding service.

If you already have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you must do to fail-proof your business, how to draw in consumers, and the secrets to significantly increase your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing company or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– since they match each other and offer starting and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your business. You get to learn how to deliver your message and interact worth in a manner that makes individuals wish to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will change somebody else’s life.

Both books are suggested to business owners who wish to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the easy marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.

In the secret formula, four simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they receive from your organization?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable organization, worth is key. , if there’s no value, customers clients clients customers leave.

Customers

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise supply your clients with a more customized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a profitable organization. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to have a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is necessary and has altered the method entrepreneurs and companies approach sales online.

It works since it takes into consideration the customers’ habits– and moves them through the various steps of your value ladder until they’re ready to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to define your target market is important.

This secret details where your target audience (i.e., clients who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s arguably the most complicated aspect of running an effective online company.

Do you truly understand how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.

He shows you the best kind of traffic that you must pay attention to and how it can change your service. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.

Ensure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and positive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a business owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can include more qualified consumers to your email list and release a successful product that people are all set and ready to purchase right away.

In producing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character using these parts and their aspects, and determine the best way to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to link and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually assisted him to transition into a popular web and an appealing character marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your subscribers. This ‘worth’ combined with an irresistible open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull email sequences are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.

You want to be able to lead ideal customers back to your offer. This might look simple but it’s effective nevertheless!

When you’re sending Seinfeld emails, Russell also supplies great examples and written templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and techniques for building high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.

This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. What a dreadful path to follow when developing an organization!

The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is an invaluable present for your organization. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m really pleased that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to totally understand and execute the strategies in my own online service.

It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a 6-, seven-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.

This secret alone is essential to creating the ideal type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing idea that you need to completely comprehend when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company guidance. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve talked about earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive purchasers for your services and products.

As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the trick that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, specifically if you have a product you’re currently offering online (or perhaps offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a particular WORD can alter your whole business magically. That single word can act as bait.

No matter the industry you operate in, what you do, what items you provide, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t understand this section because it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have assisted him to sell millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to battle with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important because it shows what must take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. It’s “invisible”– which means there’s no aggressive or deception included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, practical, and entertaining– thus triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your organization’ importance using the value ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Easy techniques that will work for any organization design.

Establish and construct relationships rapport with your customers.

Cons.

You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you execute the details).

The book is perfect for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for beginning and growing a business.

You’ll discover a lot of aha moments while going through the areas. More notably, you’re guided on how to integrate the concept into my own organization.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<