Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online business.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to totally grasp it. Or just make it your buddy as you go about your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and new online business owners.
How many company books do you still discover pertinent in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your business. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale a service or begin and follow tested ‘shortcut’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you have not started a business at all or have no company idea, the book might not relate to you.
Product owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take steps that might challenge your idea of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic outcomes.
So whether you’re a beginner who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding company.
If you already have a service, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you should do to fail-proof your organization, how to draw in consumers, and the tricks to significantly improve your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– given that they complement each other and attend to beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to successfully structure your business. You get to learn how to provide your message and communicate worth in a manner that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and get paid to share messages that will change someone else’s life.
Both books are advised to business owners who wish to become more successful in their markets. Business owners who are built to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your business. How does this understanding help your clients and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable service. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you already know about growing a profitable service. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has actually changed the way business owners and companies approach sales online.
It works due to the fact that it takes into account the clients’ behaviors– and moves them through the various actions of your worth ladder up until they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to specify your target market is important.
This secret outlines where your target audience (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most complicated element of running a successful online business.
Do you truly comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He reveals you the best kind of traffic that you ought to pay attention to and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more certified customers to your email list and launch a successful item that individuals are prepared and prepared to buy right now.
In producing that attractive character, Russell Brunson specifies the three parts you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these parts and their components, and determine the very best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have assisted him to shift into an Attractive Character and a sought-after web marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t simply delight in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your deal. This might look basic however it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell also supplies good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. What an awful course to follow when developing a company!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and several times more because that very first time to completely understand and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This trick alone is basic to developing the best kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to completely understand when developing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal organization recommendations. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
When you’ve comprehended how this works, you can decide which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re presently selling online (and even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire service magically. That single word can function as bait.
Despite the market you run in, what you do, what products you use, or business design, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your company’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Basic methods that will work for any organization design.
Establish and build relationships connection with your clients.
You might require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you carry out the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing an organization.
You’ll come across a lot of aha moments while going through the sections. You’re guided on how to include the idea into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets free of charge.