Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to completely appreciate the book.
If you want to learn from someone who has actually made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing principles to totally value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it numerous times to totally comprehend it. Or merely make it your companion as you set about your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and sophisticated online business owners.
The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online service only.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale a business and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should think about another book.
Although, DotCom Secrets supplies wise insights and methods to:
Existing business owners: If you have not started a company at all or have no company concept, the book may not pertain to you.
Product owners: If you have an existing item already, then you can find out methods to double and even triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your concept of business, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t wish to blow over since you lack the skillset, tools, and secrets that have been evaluated and proven to produce fantastic outcomes.
Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding business.
If you currently have an organization, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you ought to do to fail-proof your company, how to bring in customers, and the tricks to substantially improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– because they match each other and offer starting and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your organization. You get to learn how to provide your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will change someone else’s life.
Both books are advised to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your business. How does this understanding assist your consumers and customers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns developing a sustainable service. , if there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a profitable service. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is essential and has actually changed the way business owners and organizations approach sales online.
It works due to the fact that it takes into account the customers’ habits– and moves them through the various steps of your worth ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret describes where your target market (i.e., clients who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for many people. It’s perhaps the most complicated element of running a successful online organization.
Do you really understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.
He shows you the very best kind of traffic that you need to take notice of and how it can transform your service. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can include more certified clients to your email list and release an effective product that people are willing and ready to buy immediately.
In producing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their elements, and determine the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have helped him to transition into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works since it profits from offering value to your customers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your offer. This might look basic but it’s powerful!
Russell likewise provides good examples and written design templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and techniques for building high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. What a dreadful course to follow when constructing a business!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a few years ago (and a number of times more since that very first time to totally comprehend and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is essential to producing the right kind of page, deal, and traffic that will result in sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business guidance. It enters into the particular landing pages you can develop in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and items.
When you’ve understood how this works, you can choose which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, particularly if you have an item you’re presently offering online (and even offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a particular WORD can change your entire company amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what items you use, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what must happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. But it’s “unnoticeable”– which indicates there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– consequently triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your service’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Easy methods that will work for any organization design.
Establish and build relationships relationship with your clients.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the information).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing an organization.
You’ll stumble upon a bunch of aha minutes while going through the sections. You’re directed on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.