Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will influence you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing ideas to completely appreciate the book.
If you want to discover from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to fully value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online company.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it multiple times to completely understand it. Or simply make it your buddy as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and new online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business just.
However don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to start or scale a business and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you have not begun a business at all or have no company idea, the book may not relate to you.
Product owners: If you have an existing item currently, then you can discover methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your idea of service, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes, you don’t desire to fizzle out.
So whether you’re a novice who’s just starting or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a profitable business.
If you currently have a business, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you need to do to fail-proof your business, how to attract consumers, and the tricks to significantly improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– considering that they match each other and offer beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your service. You get to find out how to provide your message and communicate worth in a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and get paid to share messages that will change another person’s life.
Both books are recommended to business owners who want to become more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you desire your business. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is crucial. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also supply your clients with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you already understand about growing a profitable company. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is essential and has actually changed the method business owners and companies approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the different steps of your value ladder till they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to specify your target audience is necessary.
This secret describes where your target market (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s probably the most challenging aspect of running an effective online company.
Do you truly comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation competence.
He reveals you the best kind of traffic that you must pay attention to and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Ensure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it means you can include more certified clients to your e-mail list and introduce an effective product that individuals are prepared and willing to purchase immediately.
In producing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these components and their components, and recognize the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and a sought-after internet online marketer.
Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You should be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your deal. This may look basic but it’s powerful nevertheless!
Russell likewise supplies good examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. When building an organization, what an awful path to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and execute the methods in my own online business.
It not only opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, or even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is essential to creating the best kind of page, offer, and traffic that will cause sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company advice. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, specifically if you have an item you’re currently offering online (or perhaps offline).
I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole business amazingly. That single word can act as bait.
Despite the industry you operate in, what you do, what items you use, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thus triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your company’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic techniques that will work for any organization model.
Build relationships and develop connection with your clients.
You may need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you implement the details).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re directed on how to include the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.