Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing principles to completely value the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
However in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it multiple times to fully comprehend it. Or merely make it your buddy as you set about your online way of life company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and new online entrepreneurs.
How many service books do you still discover pertinent in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.
However don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a service or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You need to consider another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing business owners: If you haven’t begun a service at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t wish to die due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic outcomes.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable company.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you need to do to fail-proof your company, how to draw in consumers, and the tricks to substantially improve your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– since they complement each other and provide for beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your company. You get to discover how to deliver your message and communicate value in a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will change another person’s life.
Both books are suggested to entrepreneur who want to end up being more successful in their markets. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your organization?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is essential. , if there’s no value, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you already understand about growing a rewarding company. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is essential and has actually changed the method entrepreneurs and companies approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder till they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to specify your target audience is necessary.
This secret describes where your target audience (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for many people. It’s perhaps the most overwhelming aspect of running an effective online service.
Do you truly understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the very best kind of traffic that you should take notice of and how it can change your service. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it indicates you can add more certified clients to your email list and launch an effective product that individuals are prepared and prepared to buy immediately.
In producing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their components, and recognize the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have assisted him to transition into a desired web and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it profits from giving worth to your customers. This ‘worth’ combined with a tempting open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Do not simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your deal. This may look basic but it’s powerful!
Russell likewise supplies fine examples and written design templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. When developing a company, what an awful path to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and several times more since that very first time to completely understand and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This secret alone is basic to producing the best type of page, deal, and traffic that will result in sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to totally comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company guidance. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your product or services.
You can choose which you desire to start with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, especially if you have a product you’re currently selling online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can change your whole company amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what items you offer, or business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. But it’s “invisible”– which means there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– therefore triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your service’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Simple strategies that will work for any company design.
Establish and build relationships relationship with your consumers.
You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you implement the info).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and starting.
You’ll discover a bunch of aha moments while going through the areas. More importantly, you’re guided on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.