Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to totally value the book.
If you desire to find out from someone who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
So if you’re ready to gain from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it multiple times to fully grasp it. Or merely make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online business owners.
How many company books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online company only.
But don’t be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale a service and follow tested ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you have not started an organization at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take steps that may challenge your idea of service, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been tested and shown to produce great results, you don’t desire to fizzle out.
So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful business.
If you already have an organization, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you ought to do to fail-proof your business, how to draw in customers, and the tricks to substantially enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– considering that they complement each other and provide for beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to successfully structure your business. You get to find out how to provide your message and communicate value in a manner that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your business. How does this understanding assist your consumers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is crucial. , if there’s no worth, customers and clients customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already understand about growing a successful company. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is necessary and has actually changed the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different steps of your value ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why knowing how to specify your target audience is essential.
This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most complicated aspect of running an effective online service.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He shows you the best type of traffic that you must take note of and how it can transform your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can add more qualified clients to your e-mail list and launch an effective product that individuals are prepared and prepared to purchase right now.
In developing that attractive character, Russell Brunson defines the three components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these parts and their elements, and identify the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have assisted him to transition into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works because it profits from offering value to your subscribers. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of dull email series are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect clients back to your deal. This may look simple but it’s powerful nevertheless!
When you’re sending Seinfeld e-mails, Russell likewise provides good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and techniques for developing high-converting funnels are talked about in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire lorry. When developing a service, what a terrible course to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to completely comprehend and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to develop them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a 6-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to developing the right kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing concept that you need to completely comprehend when producing a funnel– particularly if you want visitors and causes trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service suggestions. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have an item you’re presently selling online (or even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your entire organization magically. That single word can act as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this area due to the fact that it was unique in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– consequently causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your service’ relevance using the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Basic techniques that will work for any organization model.
Establish and construct relationships rapport with your consumers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you carry out the info).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a company.
You’ll encounter a bunch of aha minutes while going through the sections. More significantly, you’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.