Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing principles to totally appreciate the book.
If you desire to discover from somebody who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to fully grasp it. Or merely make it your companion as you tackle your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both advanced and new online business owners.
How many organization books do you still discover appropriate in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.
However do not be constrained by that because the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a company or begin and follow tested ‘faster way’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no service concept, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your concept of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. You don’t wish to blow over since you do not have the skillset, tools, and secrets that have been checked and shown to produce terrific results.
Whether you’re a newbie who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a rewarding company.
If you currently have a service, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your service, how to attract consumers, and the tricks to considerably improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– given that they match each other and attend to starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to effectively structure your company. You get to learn how to provide your message and communicate value in a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who want to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your organization. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is essential. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you currently know about growing a successful organization. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has changed the way entrepreneurs and organizations approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to recognize or serve them. That’s why understanding how to define your target market is necessary.
This secret details where your target audience (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most overwhelming element of running an effective online service.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He shows you the best type of traffic that you need to take notice of and how it can transform your company. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it suggests you can include more competent customers to your e-mail list and introduce an effective item that individuals are prepared and all set to purchase right away.
In developing that attractive character, Russell Brunson defines the 3 components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these components and their aspects, and recognize the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have helped him to shift into a popular web and an attractive character online marketer.
Because it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You must be strategic and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your offer. This may look basic however it’s powerful nevertheless!
Russell likewise offers good examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. When building a service, what a dreadful path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your company. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to developing the best type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to totally understand when developing a funnel– especially if you desire visitors and results in trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business guidance. It goes into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can change your whole business amazingly. That single word can act as bait.
Regardless of the market you run in, what you do, what products you provide, or the business design, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what must occur when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. It’s “invisible”– which suggests there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Simple methods that will work for any business design.
Build relationships and develop relationship with your consumers.
You may need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you execute the info).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing a business.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re guided on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.