Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to totally appreciate the book.
If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to fully appreciate it.
But in general, Dotcom Secrets is an important resource for anybody wanting to develop or grow an online business.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it numerous times to fully understand it. Or just make it your companion as you go about your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still discover pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business just.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to begin or scale a company and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you have not begun a service at all or have no company idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can learn techniques to double or perhaps triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your concept of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You do not wish to blow over due to the fact that you lack the skillset, tools, and tricks that have been evaluated and shown to produce excellent results.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a lucrative service.
If you already have a company, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you need to do to fail-proof your company, how to attract clients, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– because they complement each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your business. You get to learn how to deliver your message and communicate worth in a way that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are advised to business owners who want to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, value is key. , if there’s no value, customers and clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also supply your customers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently understand about growing a lucrative service. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to construct a high-converting sales funnel if you don’t have an effective value adder drawn up.
The sales funnel is necessary and has altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the different steps of your value ladder until they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret describes where your target audience (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s probably the most difficult element of running an effective online business.
Do you actually comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation competence.
He shows you the best kind of traffic that you need to take notice of and how it can change your service. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it means you can include more competent consumers to your e-mail list and introduce an effective item that individuals are prepared and ready to buy right now.
In producing that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these components and their components, and recognize the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have assisted him to transition into an Attractive Character and an in-demand web online marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Do not just delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.
You want to be able to lead perfect consumers back to your offer. This might look easy but it’s powerful!
Russell likewise provides fine examples and composed templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and techniques for developing high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole car. When constructing an organization, what a dreadful course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to fully comprehend and implement the techniques in my own online service.
It not only opened my eyes to funnels and how to build them but also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is essential to producing the right type of page, deal, and traffic that will cause sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service advice. It enters into the particular landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, specifically if you have an item you’re currently offering online (or perhaps offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can change your whole organization amazingly. That single word can act as bait.
Regardless of the market you operate in, what you do, what items you offer, or the business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was distinct in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. However it’s “unnoticeable”– which indicates there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your organization’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Simple strategies that will work for any company design.
Build relationships and develop relationship with your customers.
You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you implement the details).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing an organization.
You’ll encounter a lot of aha minutes while going through the sections. You’re assisted on how to include the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.